The Newsroom. Keep up to date with the latest news on over fishing and follow what those involved in the film and the campaign are up to.

Sortie du DVD du film The End of the Line en France

C’est une belle aventure qui continue : le film documentaire The End of the Line – l’océan en voie d’épuisement sort en DVD ce 18 juin en France, grâce à l’implication du distributeur Lug Cinéma, de l’actrice Mélanie Laurent (qui assure la narration du film) et de la fondation Blue épaulée par la Fondation Akuo.

Le film suit le parcours de Charles Clover, célèbre éditorialiste anglais, de Roberto Mielgo, pêcheur de thon reconverti dans la lutte pour la préservation des espèces, de Daniel Pauly, spécialiste mondial en recherche halieutique et de nombreux autres intervenants pour dresser un portrait effarant d’un monde qui consomme plus que la Terre n’arrive à produire. Le gouffre sans fin qui voit les espèces disparaitre peu à peu, et dont les conséquences socio-économiques sont encore imprévisibles, ne pourra être comblé qu’à partir de décisions politiques et d’un changement de comportement des consommateurs.

Depuis le lancement de la campagne de presse, les journaux parlent de plus en plus du film ou du problème de la surpêche ; en pleine campagne électorale, le film a réussi un de ses objectifs : mettre en lumière une problématique souvent ignorée du grand public français.

La France participe actuellement aux négociations européennes concernant la réforme de la Politique commune des pêches. Elle ne se place actuellement pas parmi les pays les plus progressistes en cette matière, et  cela ne changera que grâce à la pression des électeurs, et des consommateurs.

C’est donc maintenant à vous de prendre la campagne pour le futur des océans en main

Si vous désirez vendre ce film dans votre magasin, vous pouvez également contacter Stéphane André chez Ciné Solutions
Stephane.andre@cine-solutions.com
01.41.55.29.70 / 06.13.08.00.66

Si vous désirez organiser une projection du film, contactez Luc Martinon chez Lug Cinéma

Luc.martinon@hors-ecran.com

06.17.46.75.51.

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The End of the Line launches in France

Francois Hollande, the newly elected president of France, has been warned that he and his government must show “political courage” in their approach to protecting the seas.

The new government has still to announce its position on the proposed reforms of Europe’s Common Fisheries Policy (CFP) but it was issued a clear challenge by award-winning French actress Melanie Laurent that change and action are needed.

Ms Laurent provides the voice-over for the French version of The End of the Line and in a message read out at a preview screening of the film in Paris she expressed a hope that the practices and policies that have enabled widespread overfishing to take place around Europe will be ended.
“This film is the most important of your life,” she said. “I hope it will lead you to change your habits. It takes political courage to take the necessary decisions. Acting is the only solution.”

Actress Melanie Lauren is providing the voice-over for the French version of the film

Actress Melanie Laurent is providing the voice-over for the French version of the film

Following the special screening at the Lincoln cinema in Paris, members of the invited audience took part in a debate on how fisheries are managed and what needs to be done, including reform ofthe CFP.

Francois Chartier, an oceans campaigner for Greenpeace, said: “The new government will be judged on its ambition, yet it is in terms of its positions on fundamental issues like the European Common Fisheries Policy (CFP) that this ambition will be evaluated.” He was especially concerned that M Hollande and his government listen to the scientists on what actions are needed to protect marine stocks rather than vested interests.

“Each point of the CFP must be assessed in line with scientific predictions and the needs of the natural world, and not just in response to the lobbying of the fishing industry.”

Ghislain Ghomart, of the Grenelle Environment forum, backed calls for more pressure to be put on the French government to accept reform of the CFP. He was especially concerned that politicians put an end to fishing subsidies and deep sea fishing where slow-growing stocks such as orange roughy have been devastated. He also advocated the creation of marine reserves as a means of protecting fish and other marine wildlife. Charles Clover, author of the book behind the film, called on consumers to change their seafood eating habits to encourage the sale of sustainably sourced species in restaurants and shops. By doing so, he said, consumers would force the fishing industry to fish more sustainably. He said: “Consumption habits can be altered and therefore the fishing industry will be forced to respond by managing fisheries more sustainably. It is up to us, the consumers, to demand that our fish comes from sustainable fisheries.”

Speaking at the event, he announced that more than 70 of the UK and Europe’s top chefs, including several with Michelin stars, have signed up to a series of demands organised by Fish2fork - a legacy project of TEOTL - that Europe’s political leaders push through radical reforms of the CFP.
Among the demands are that discards are halted, quotas are based on scientific assessments of what fish stocks can stand rather than what the fishing lobby can squeeze out of politicians, better labelling is introduced, and that fisheries be managed sustainably.

Chefs who have signed up to the demands include Hugh Fearnley Whittingstall, who organised the Fish Fight campaign against discards, and Jamie Oliver.

The French version of The End of the Line will be released on June 6 in time for World Oceans Day and on DVD on June 18.

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The End of the Line on Current TV this weekend

The End of the Line, Fish 2 Fork and the Blue Marine Foundation team are still on a high after winning the first ever PUMA Creative Impact Award. Current TV will be screening the Award in their show Docs That Changed The World on Saturday 22 October at 9pm which features interviews with The End of the Line team after winning the award.

Current TV will then broadcast The End of the Line at 9.30pm which will be repeated Sunday 23 October at 10.30pm.

The show features interviews with the finalist filmmakers (The Age of Stupid, Burma VJ, End of the Line, The Reckoning, Trouble the Water) and the jury, including Queen Noor of Jordan and Morgan Spurlock, as well as coverage and commentary from the ceremony itself.

This annual €50,000 award, a first of its kind in the industry, has been launched to identify and honour the documentary films that have made the most significant positive impact on society.

You can watch both the PUMA Creative Impact Awards and The End of the Line on Virgin 155 Sky 183.

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The End of the Line wins PUMA Creative Impact Award

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The End of the Line has won one of the film world’s most valuable awards after being hailed for bringing about real change in its efforts to stop the oceans being emptied of fish. It was announced the winner of the inaugural Puma Creative Impact Award at a ceremony in Central London, beating off stiff competition from Burma VJ: Reporting from a Closed Country and The Age of Stupid.

The End of the Line, directed by Rupert Murray, features Charles Clover, the investigative journalist, as he chronicles the catastrophic decline of global fish stocks, challenging politicians and restaurateurs along the way.

The Puma award judges, including Queen Noor of Jordan, Morgan Spurlock, the director of Super Size Me, were impressed both by the immediate impact of the documentary and its long-term social influence.

Jon Snow said he was “not surprised” The End of the Line had been named the overall winner. The documentary had “completely transformed the way a very large number of people think about fish”, he added. “You can see restaurants and supermarkets changing their ways because of what their customers now know,” Snow told BBC News.

Snow who hosted the award ceremony, paid tribute to the film’s achievements in persuading companies like Pret a Manger and Whiskas cat food to change their fish-buying policies to reduce the damage to the world’s fisheries, and in helping to create a charity that with the Chagos Islands initiative has doubled the area of the oceans protected as marine reserves from one to two per cent.Fish2fork, the campaigning sustainable restaurant guide, and the Blue Marine Foundation, which led the campaign to create a marine reserve around the Chagos Islands, are among the legacies of the film and continue to draw public attention to the state of the world’s fisheries and in finding ways to bring about improvements.

A recent study by the Channel 4 Britdoc Foundation, which partnered Puma Creative in holding the awards, concluded earlier this that by the spring of 2010 a total of 4.7 million people in the UK were aware of the documentary. The linkup between Fish2fork and Selfridges to run the Project Ocean campaign in the West End of London this year was another factor in the film winning the award and the £43,000 (€50,000) first prize.

A delighted Mr Murray said winning was “brilliant” and said it was “really an award for everyone” who was involved in making the film. He described the win as the “icing on the cake” to making a film that had succeeded in changing people’s ideas about fish and fishing. He added: “Documentary film makers aren’t just concerned with making films for entertainment. There’s a purpose behind it. This award recognises that desire to make a positive impact on the world.” Queen Noor and Mr Spurlock were joined on the judging panel by Orlando Bagwell, the Emmy award-winning filmmaker, Loretta Minghella, the director of Christian Aid, and Emmanuel Jal, the musician and social campaigner.

They said in announcing The End of the Line as the winner: “We all agreed that the prize should go to the film that was most beautifully crafted, that carried a message of global importance, that delivered a call to action that must be heeded, that delivered on that call to action to create actual awareness and, as the award suggests, impact. “It is for this reason that the 2011 PUMA Creative Impact Award goes to a movie that stays with you long after the credits have rolled. It is a film that has and will continue to influence and shape the actions of individuals, the choices of governments, of the media, and of industry. Hopefully with this prize, the great work that has begun can continue.”

Mr Clover, whose book The End of the Line was the inspiration for the documentary, said: “I would like to pay tribute to Rupert Murray, Claire Lewis, Claire Furguson, the creative people who took my book and made a film out of it. They made a film that makes people feel as angry about what is happening to the sea as my book did. I’d like to thank in particular Christo Hird, our executive producer, who saw the potential social impact all along and helped us to achieve it beyond our wildest dreams.

Clover continues “Our two legacy projects of the film, the Blue Marine Foundation - founded by two other producers of the film, Chris Gorell Barnes and George Duffield - and Fish2fork could not have come into being without the whole team making the film as good as it was.”

“Jochen Zeitz, chairman of the board at Puma, the sportswear company, said: “Documentary film is such an influential medium because it allows the public to emotionally connet with the subject matter. We hope that with the PUMA.Creative Impact award we can help to inspire positive change in the world.” The End of the Line was on a shortlist of five documentaries. Burma VJ came second with a special commendation from the judges. The Age of Stupid, Trouble the Water and The Reckoning: The Battle for the International Criminal Court were the other shortlisted films.

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Consumer behaviour changed by ‘highly influential’ End of the Line, research shows

The film, The End of the Line, achieved lasting change in consumer attitudes to buying fish, a study has shown.
The ground-breaking exposé of over-fishing also provoked companies to change their sourcing policies and had a significant impact on political awareness of the problem of declining catches of wild fish.

Over a million people have now seen the documentary, according to the study by the Channel 4 Britdoc Foundation, thought it was initially watched by less than 10,000 people in the cinema.

By spring last year a total of 4.7 million people in the UK, nine per cent of the British public, were aware of it, though a combination of media coverage, campaigning on social media and television screenings.

Researchers calculated that for every person who saw the film, 510 knew about it. The documentary film, based on the book by Charles Clover, had a budget of £1 million but generated at least £4 million pounds-worth of press and media coverage.
Its impact and reach extended even further over the last year and most recently it was an inspiration for Hugh Fearnley-Whittingstall’s 15-show Big Fish Fight series on Channel 4.

Politicians, multi-national companies, celebrities and millions of individuals were all influenced by the film in the way they think about fish. It persuaded several big businesses to switch to sustainable sources of fish and raised awareness within the Houses of Parliament, the European Commission and international marine protection agencies, the study found. “The End of the Line is a film which punched way above its weight in terms of press attention and awareness, above and beyond the size of the film audience,” the report concluded.

“Evidence shows The End of The Line persuades audiences of the importance of the issue of over-fishing and of the need to change their purchasing patterns.” Watching the film persuaded audiences to promise dramatic changes to the way they bought fish and it continued to exert a strong influence even a year later, the study by the Channel 4 Britdoc Foundation found.
The impact was strongest among those who went into the film oblivious to the problems of overfishing. The overall commitment to buy sustainable fish rose from 43 per cent to 84 per cent among audiences seeing the film but among those unaware of overfishing it rose from 17 per cent to 82 per cent.

Research with a focus group provided further detail and showed long-term effects. Attitudes towards sustainable purchasing “completely changed” on seeing the film and a year later people in the group reported that they were keeping to their promise to buy from sustainable sources.

Waitrose announced a 15 per cent increase in sustainable fish sales in the month after the film’s June 2009 release in the UK. It and other supermarkets enjoyed a rise in sustainable fish sales over 2009 and 2010 and the film was said to be one of the reasons, though it was impossible to quantify the impact.

Celebrities such as Stephen Fry, who tweeted his appreciation of the film, were influenced, the report found. Others included chefs such as Angela Hartnett, Joel Robuchon, Giorgio Locatelli and Tom Aikens who removed bluefin tuna from their menus as a result of the film.

In the corporate world the report identified several businesses that changes their policies because of the film’s release. Among them were Prêt A Manger, which announced “a total change in its fish buying policy”, and Whiskas cat food which switched to sustainable sources of fish.

The team behind the film set up the restaurant review website Fish2fork because while there was previously a way of assessing retailers, nobody had rated restaurants for the sustainability of what they served.

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Go, Hugh, go. Support his petition now

Sometimes the old tricks are the best tricks. Hugh Fearnley-Whittingstall’s Fish Fight campaign, launched in three hours of television on the UK’s Channel 4 last week, asks us to sign up to a petition to save the insane waste of fish caused by the EU’s Common Fisheries Policy. Around half of the fish that are caught in the North Sea are thrown back overboard dead every year because fishermen cannot control which fish they catch and the rules say that when a quota for one species is used up fishermen have to throw any more they catch back dead. But in other parts of the world fishermen land all they catch and the amount of fishing effort is regulated satisfactorily. Why can’t we? EU rules are uniquely bad and need to be changed. Conservationists and industry alike can happily heed that call.

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In the time I have been logged on in the past hour, the petition on Hugh’s website has just exceeded 500,000. Already this is a phenomenon. Let’s make it more of one. We, the makers of The End of the Line, sensitized the British public to the issue of overfishing, but here is Hugh harnessing that awareness and giving people something they can do to express their anger. We thought hard, when making our film, about an “ask” which everyone anywhere could do. As our film was global, and not directed at any government in particular, a petition didn’t work for us. Instead we came up with the three “asks” at the end of the film – eat sustainable seafood, tell politicians to respect the science and to support the creation of marine reserves. And we had a bit of fun by inviting people to claim their bit of the sea.

But Hugh’s films are aimed at one nation and at one system of government, the EU’s, so a petition works amazingly well. If you are as clear, forceful, engaging and angry as Hugh Fearnley-Whittingstall, and catch the public mood, you can harness votes by the hundreds of thousands or even, let’s hope, millions. Well, he’s caught it and now he needs our help. Forget, for now, the complexities of getting rid of “discards” – the insane practice of throwing away perfectly good fish: it is possible and other countries have done it. Don’t listen to the siren voices of the industry spokesmen who say it can’t be done: just accept that many experts think it can – if we make enough of a fuss. So, if you haven’t already, wherever you are, do sign Hugh’s Fish Fight petition and get everyone you know to do likewise. For fish’s sake.

By Charles Clover

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Whose Sea is it Anyway?

Well, I turn up for the annual talks about tuna quotas at the notorious International Commission for the Conservation of Atlantic Tunas (ICCAT) - aka the International Conspiracy to Catch All the Tuna - in Paris. And guess what? I’m not allowed in.

Now, I’m used to being excluded from ICCAT’s deliberations as a member of the press. Quite used to that. But at all the meetings I have been to before, you are at least allowed into the room where the delegates meet to take coffee between sessions. If you are not, how are you supposed to do your job as a member of the press, canvassing all shades of opinion? How are you supposed to find anybody if the French security people on the outer door say you aren’t allowed inside? I decided to brush past, walk in anyway and find someone to remonstrate with.

The excuse offered this time by the genial Brazilian chairman of ICCAT, Fabio Hazin, was that 100 journalists turned up on the first day, Nov 16, and the little UN commission couldn’t possibly accommodate that many people. I take it as a great triumph for our film, The End of the Line - showing in Paris at an environmental film festival today by the way - that there were so many journos trying to cover ICCAT as normally it’s just me and a mad French film crew. This time the working of ICCAT have become international news. People wait to hear what the commission is going to do about the French payback - the 2500 tons of bluefin caught illegally that theoretically should be subtracted from the French quota next year. They wait to hear whether the commission will set a science-based quota for a change and whether it will finally accept that it is its job to managed the Atlantic’s population of sharks, of which a million are estimated to be killed each year for the Asian market. So what does ICCAT do in response to this new expression of interest by the world’s citizens? It shuts out their representatives, the press, unless, as I managed to do, they can argue that they are actually from a marine organisation. Anyone would think the world’s citizens had no interest in what is, legally, their own property, the sea.

Charles Clover

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Buenos Aires greets The End of the Line

One of the things about the global overfishing crisis that you get used to is that you can travel to the other side of the world and hear a story that you might well have been told about one of the fish you have at home. That’s what when I went to Buenos Aires last week for the premiere in Argentina of The End of the Line. The screening, organized by Marviva and Greenpeace, had a great turnout – 200 is good when there is a local derby football match going on in town. There were some good questions in the Q&A session at the end, in which I had expert backup from Greenpeace and the local affiliate of WWF.

When the questions got on to Argentine fisheries, about which I know very little, I was grateful to Guillermo Cañete, coordinator of the marine programme of the non- governmental Argentine Wildlife Foundation (the WWF affiliate) and genuinely fascinated by what he had to say. He told the audience that the Argentine hake fisheries of the southern Atlantic Ocean, still among the world leaders in the white fish market, are on the verge of collapse due in part to the indifference of the Argentine people, who are apparently more interested in eating beef and export most of their hake.

The decline of Merluccius hubbsi, known in Spanish here as “merluza,” threatens food security and biodiversity, though the Argentine hake is still the fourth largest in the world for white fish and first in the southern hemisphere. However, this wealth is sharply deteriorating, according to the National Institute of Fishing Research and Development (INIDEP). For every 5 adult hake there were in 1986, there is now just one. The reason is that younger fish have always been caught along with the adult hake. Even faced with the decline in fish stocks, the fishing companies have refused to use devices that would let smaller fish escape the nets.

Today, more than 60 percent of the hake caught are juveniles. “If nothing is done, the hake will collapse shortly,” Mr Cañete warned. If that happens, the first people to disappear will be fishermen. The Wildlife Foundation issued a call this year for Argentines to avoid buying hake filets less than 25 centimetres long, in order to discourage the capture of small fish.

Strange how familiar it all sounds to ears tuned to the northern hemisphere and to the annual discussions about cod and European hake. As we prepare for the launch of Fish2fork and the DVD of The End of the Line in Madrid next week (Nov 30) it is worth reflecting on the lessons from another country where hake is the favourite.

Charles Clover

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World’s Largest Marine Reserve Comes Into Being

Commercial fishing around the Chagos Archipelago in the Indian Ocean ends today making it the largest “no-take” marine reserve in the world. The remaining fishing licenses will expire at midnight, following the British Foreign and Commonwealth Office’s (FCO) decision to create the reserve in April.

The coalition government decided to proceed with the reserve, despite its austerity budget, after £3.5 million in private funding was offered by the Bertarelli Foundation, in a deal organized by the British-based Blue Marine Foundation, a charity spawned by the documentary film, The End of the Line.

The creation of the new sanctuary around the British Indian Ocean Territory, where commercial fishing will be banned, serves to highlight the slowness with which the international community has moved towards reaching a goal set almost a decade ago to protect marine life. In 2002, the Convention on Biological Diversity (CBD) and the World Summit on Sustainable Development made a commitment to protect 10 per cent of the world’s oceans by 2012.

With only 15 months to go, it is estimated that just 1.17 per cent of the world’s oceans are under some form of protection, and a mere 0.08 per cent classified as “no-take” zones. Early on Saturday morning, government representatives at a UN conference on biodiversity held in Nagoya, Japan, put the 2012 deadline back to 2020.

Marine experts warned that it is scandalous that the original deadline will not be met, and said the 10 per cent target falls far short of what is needed. A third of ocean waters need protection to give marine species a fighting chance of survival, they said.
The shortfall between target and achievement was described as “massive” by Dr Heather Koldewey, manager of the Zoological Society of London’s international marine and freshwater conservation programme.

The failure to get anywhere near the original goal would result in “a massive loss of marine resources and, with that, an associated loss of people’s livelihoods”, she warned. “In terms of maintaining marine environments in some kind of operational form, science believes that actual protection should be in the region of 30 to 40 per cent,” she added.
Professor Charles Sheppard, from the University of Warwick also says more no-take marine reserves are vital to maintain sufficient life in our oceans.

He said: “Governments need to stand up to the fishing industry lobby before it is too late. We cannot afford to have any more delay by governments in honouring their commitments to protect areas of ocean. “Alistair Gammell, director of the Pew Environment Group’s Chagos campaign, said: “It is scandalous that governments are nowhere near the targets agreed to in 2002. The consequence of that failure is that fish and other species are declining in nearly every place you look.”

The Chagos reserve covers an area of 544,000 square kilometres - twice the size of Britain. Its waters are home to the critically endangered hawksbill turtle, as well as green sea turtles, dolphins and one of the world’s largest coral reefs - a habitat for more than 1,200 species of coral and fish.

It also has nearly 100 seamounts and underwater features thought to harbour undiscovered forms of life.
Marine life in the waters of the Chagos Archipelago has been hit hard by overfishing. The Zoological Society of London estimates that, over the past five years, around 60,000 sharks, an equivalent number of rays and many other species have been caught there as “by-catch” when fishing for tuna.

In an attempt to prevent the reserve becoming little more than a park on paper, a fisheries patrol vessel, paid for by private donation, will police the waters to ensure the fishing ban is not breached. In a statement last night a Foreign Office spokesman said: “The Government believes that a Marine Protected Area (MPA) is the right way ahead for furthering the environmental protection of the British Indian Ocean Territory. “As the world’s largest MPA, the UK’s example is encouraging others to do the same in other important and vulnerable areas.”

By Charles Clover

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Lawyers call for three year ban on bluefin tuna catches

By Lewis Smith and Charles Clover of Fish2fork

Explosive advice to fisheries ministers has been issued telling them they have a legal obligation to ban bluefin tuna fishing in the Mediterranean and Atlantic for at least three years.

European Union fisheries ministers meeting in Brussels were given a 20-page briefing by lawyers from the environmental law organisation ClientEarth outlining why they are obliged to act. Bluefin tuna stocks have declined rapidly in recent years to the point they are regarded as “dangerously depleted” and campaigners have been pressing for the fish to be better protected.

ClientEarth has now carried out a detailed analysis of European rules and a variety of agreements the EU has signed up to and has concluded that bluefin stocks are in such a parlous state an automatic fishing ban should be triggered from 2011 to 2013. The organisation also told ministers that France should specifically be barred from receiving any bluefin tuna catch quota in 2011 “to penalize France’s overfishing in 2007”. Italy should also be penalized for overfishing, though not as severely as its neighbour, the legal group said.

It’s lawyers wants ministers to press for a moratorium when the International Commission for the Conservation of Atlantic Tunas (ICCAT) meets next month to discuss bluefin fishing.
Nevertheless, sources close to the talks said ministers were likely to ignore the advice and were considering recommending a total catch quota of 6,000 to 13,500 tonnes. The quota this year was 13,500 tonnes despite scientists pressing for a maximum of 8,000 tonnes.

A ban on bluefin catches would be highly contentious and would cause fury among the nations that still hunt the fish. French fishermen are likely to be further incensed at being singled out for punative action for overfishing. Among the reasons cited by the environmental law organisation for demanding a ban on bluefin tuna fishing in the Mediterranean and the Atlantic are the terms of the ICCAT Convention.

The EU, rather than individual member nations, is a contracting party to ICCAT and one of the rules is that signatories must “cooperate in maintaining the populations of these fishes at levels which will permit the maximum sustainable catch for food and other purposes”.

ClientEarth advised that the European Commission, representing the EU, is legally bound to uphold the treaty which required the “precautionary approach” towards stocks to be taken. Bluefin tuna numbers are so low, the lawyers said, that this entails a ban on catching them. James Thornton, chief executive of ClientEarth, says: “The member states with a financial interest in the bluefin tuna fishery must not be allowed to stand in the way of the EU fulfilling its legal obligations in ICCAT negotiations.

“Bluefin tuna stocks in the Mediterranean are perilously low and unless there is an effective prohibition on fishing this magnificent species for at least the next three years it could take decades for the stock to recover. “Bluefin tuna has been recklessly overfished for many years. Member states whose fleets have overfished in the past must be penalised for their failure to enforce the rules. It is essential that no countries are allowed to go fishing for bluefin tuna in the East Atlantic and Mediterranean for the next few years to allow stocks to return to sustainable levels.”

Scientists at ICCAT concluded last year that the breeding stock of the species is so reduced that it is less than 15 per cent of levels before industrial scale fishing began.

ClientEarth stated in its ministerial briefing: “EU law therefore imposes a clear obligation on the EU to apply the precautionary approach and not to postpone taking action on bluefin tuna due to a lack of available data.”

Among the agreements the organisation cites as contributing to the conclusion bluefin fishing should be halted is the Marine Strategy Framework Directive which requires EU member states to ensure commercial fish stocks are maintained “within safe biological limits” and are kept healthy.

It added in its briefing: “As a result of the obligations under the Barcelona Convention and the SPA Protocol [Specially Protected Areas and Biological Diversity in the Mediterranean Protocol], the EU and its Member States are under a clear obligation to cooperate with ICCAT to take action to protect bluefin tuna.

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The End of the Line to be broadcast on TV in Japan

We are all very excited about the news that The End of the Line will be screened in Japan on the NHK channel on 4th October as part of their biodiversity series. So if you have any friends or family living in Japan please pass on the good news!

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The End of the Line South Africa release

The End of the Line will be released at the below cinemas on October 22nd. You can find further details here

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In Cape Town
Nu Metro V&A
Ster Kinekor Nouveau - Cavendish

In Johannesburg
Nu Metro Hyde Park
Ster Kinekor Nouveau - Rosebank

In Durban
Nu Metro Pavillion

In Pretoria
Nu Metro Menlyn Park

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The End of the Line South Africa launch

Watch a news report of the launch on The End of the Line in South Africa featuring an interview with Charles Clover.

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The End of the Line helps creation of world’s largest marine reserve

Talks are at an advanced stage between the Foreign Office, the Bertarelli Foundation and the Blue Marine Foundation about funding the creation of the largest marine reserve in the world around the British Indian Ocean Territory.

Watch a video of the Chagos here:

Chagos Marine Protected Area from Jon Slayer on Vimeo.

The Bertarelli Foundation, presided over by Ernesto Bertarelli, whose team twice won the America’s Cup, has agreed to provide £3.5 million in funding to cover the policing of the new Marine Protected Area, the creation of which was one of the last acts of the outgoing Labour administration.

The coalition has been faced with finding ways of making good the shortfall caused by ending lucrative tuna fishing licences which were providing £750,000 a year in revenue so a no-take reserve could be established in what has been described as Britain’s Galapagos or Great Barrier Reef.

No contracts have yet been signed between the Bertarelli Foundation, Blue and the Government but they are in the process of being drawn up and the Foreign Secretary and the Bertarelli Foundation approved the deal in principle last week.

Since the announcement of the creation of the reserve by David Miliband, when Foreign Secretary, there has been the discovery by scientists from the Zoological Society for London of a significant concentration of sea mounts within the 200 mile limit of the BIOT, many of which are expected to be hotspots for biodiversity.

Alex D Rogers of ZSL said: “Our modelling of the global distribution of seamounts indicates that there are up to 86 large seamounts and over 200 smaller knolls in the Chagos area. Seamounts are often important hotspots of biological activity in the oceans and may host diverse communities of animals in coral gardens or cold-water coral reefs. Furthermore, our modelling of the suitability of deep-sea habitat for octocorals (sea fans and gorgonians), indicates that the Chagos area is also highly favourable for these animals. This raises the exciting prospect that through closing the Chagos Archipelago and surrounding waters to fishing, significant deep-water habitats may have been protected within the Indian Ocean, a region subject to widespread and potentially increasing exploitation of deep-water resources.”

Henry Bellingham, Parliamentary Under Secretary of State and Minister for the Overseas Territories at the Foreign Office, said “This Government is committed to the Marine Protected Area in the British Indian Ocean Territory. As the world’s largest marine reserve, the MPA will bring huge environmental benefits to the Indian Ocean and to the world. “It will double the global coverage of the world’s oceans benefiting from full protection. We hope that the UK’s example encourages others to do the same in other vulnerable areas. We are very grateful to the Bertarelli family, their foundation and to the Blue Marine Foundation for their interest and we look forward to working with them. This Government wants to form innovative partnerships with the private sector to deliver ambitious objectives.This is a great example of how this could work in practice.”

Charles Clover, founding trustee of the Blue Marine Foundation, said: “Towards the end of last year I was beginning to doubt whether a marine protected area around the Chagos archipelago, which includes half the remaining unspoiled coral reefs in the Indian Ocean, would ever come into being, even if one was declared. I was worried that in a time of austerity no incoming government could sign up to the public spending involved. I told George Duffield and Chris Gorell Barnes, two of the producers on our film, The End of the Line, that this amazing breakthrough in the protection of the oceans might now not happen because of what is to a government a relatively small amount of money.”

Charles continues “I said surely there has to be someone, perhaps even a single individual, who takes the plight of the oceans seriously enough and has the money to fund this? George went out and found Ernesto Bertarelli and his foundation who have the vision and the pockets to match. Hats off to them. The Indian Ocean, its fisheries and coral reefs are not in good shape and the protection of such a fabulous and still largely unspoiled area in the middle of the ocean will help to protect its biodiversity and give its fisheries some respite against attrition. We hope other nations around the Ocean follow suit.”

The Blue Marine Foundation was set up as a result of The End of the Line and before the Chagos funding crisis came along to look at private sector solutions in the oceans which could create reserves or improve the sustainability of fisheries. It will be trying to put together other deals and to persuade more boats to fly its flag in the future.

The Blue Marine Foundation was founded by Charles Clover, George Duffield & Chris Gorell Barnes in order to fund the creation of a global network of marine reserves and to provide private sector solutions for the sea.

The Blue marine Foundation has appointed 5 trustees: -Tom Appleby, Lord Deben, DR Arlo Brady, Kate Goldsmith, and Mark Rose.

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The End of The Line triumphs at One World Media Awards

The End of The Line has won the Environment Award at the 2010 One World Media Awards against stiff opposition from Channel 4 News and ITN.

The film about the over-fishing of our seas was announced as the winner before a packed audience in London at a ceremony that celebrated the best in journalism, film and TV.

Rupert Murray, the film’s director, accepted the award and reminded the audience that the long-term repercussions of over-fishing are not just environmental but social and economic as millions of people across the planet need fish as their protein to stay alive.

The judges, led by BBC environment correspondent Richard Black, commended the film not only for tackling the extremely important issue of protecting the worlds’ oceans but also on its stunning photography.

In their citation the judges said: “Our unanimous choice is The End of the Line - the story of humanity’s over-exploitation of the world’s fisheries, and what it implies for the future. This is the rarest of beasts - a film about environmental destruction that entertains, with a positive and engaging finale.”

Greta Scacchi, the actress and a leading light in the campaign against over-fishing who at the ceremony to present the Drama Award, said “I am delighted that the achievement of the End of The Line has been recognised- it is a very important film.”

Greta played a leading role in the campaign for the film by posing naked with a large sustainable cod in an iconic photograph by leading photographer Rankin.

The film was based on the eponymous book by Charles Clover, a leading environmental writer and co-founder of fish2fork.

He said: “I’m really grateful to the One World awards for choosing recognising that this was an important film about one of the major environmental problems of our century and about our future food security. As an author and journalist, I could only contribute so much, the quality of the film was down to Rupert Murray, the director and cameraman, Claire Ferguson, the film editor, and the producers, for making sure it happened at all.”

The One World Media Awards are traditionally given to every area of the media from newspaper and magazine journalism to on-line offerings. Social justice, environmental issues and issues from the developing world are at the heart of what One World stands for.

Claire Lewis

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