The End of the Line film asks that consumers should choose only sustainable seafood - which means, first and foremost, that they agree to avoid eating actively endangered species, for example, the bluefin and bigeye tunas and the common skate.
To help communicate this message to chefs and restaurant owners that we want to buy only sustainable seafood, we have drawn up a downloadable leaflet which can be printed easily on a single sheet of A4 so customers can let restaurants know what they think of the seafood on a restaurant’s menu after dining there.
Carry it with you when you go out to dinner.
The leaflet says: As a customer it is essential to me that you sell seafood that is not caught or farmed in ways that damage the ocean or its species.
It enables customers to rate the restaurant, by ticking one of the following options:
- I notice that some of the seafood you serve is caught or farmed in ways that is likely to harm the ocean and the wildlife in it
- Thank you for offering sustainable seafood. I look forward to recommending your business to my family and friends.
The card is then left after the meal, or with the bill.