Help us save the seas by rating restaurants

The End of the Line film asks that consumers should choose only sustainable seafood - which means, first and foremost, that they agree to avoid eating actively endangered species, for example, the bluefin and bigeye tunas and the common skate.

Dear Chef / Restaurant owner seafood response card

Dear Chef / Restaurant Owner seafood response card

To help communicate this message to chefs and restaurant owners that we want to buy only sustainable seafood, we have drawn up a downloadable leaflet which can be printed easily on a single sheet of A4 so customers can let restaurants know what they think of the seafood on a restaurant’s menu after dining there.

Carry it with you when you go out to dinner.

The leaflet says: As a customer it is essential to me that you sell seafood that is not caught or farmed in ways that damage the ocean or its species.

It enables customers to rate the restaurant, by ticking one of the following options:

  1. I notice that some of the seafood you serve is caught or farmed in ways that is likely to harm the ocean and the wildlife in it
  2. Thank you for offering sustainable seafood. I look forward to recommending your business to my family and friends.

The card is then left after the meal, or with the bill.

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12 Responses to “Help us save the seas by rating restaurants”


  1. 1 Rick

    Please link to the endangered list here. You might also include it in the PDF so that we don’t need to memorize the list before dining.

    Thanks!

  2. 2 Mike Mirkil

    Eat sustainable sushi at Bamboo Sushi in Portland, OR. Nation’s first sustainable sushi restaurant! Plus, their fish is amazing. Melt in your mouth. And Brendon and Brian are great guys and fantastic sushi chefs. Can’t beat it.

  3. 3 Nutritionists London

    In London we have a numberof restaurants where all the foodis sustainable and environmentally friendly Tibits, Saf, 222, Mildreds, peppertons, Redveg, Beetroot, Eat&2Veg, Manna, Pogo, to name but a few….

  4. 4 Elizabeth

    Even if you have not dined at the restaurant eg: Nobu, you can still write a review and rate the food very low if you know the restaurant has endangered fish on its menu. I have already done this by adding the following text to one of the review sites for Nobu. “Any restaurant that is serving fish which are so critically endangered as the BLUE FIN TUNA, should be AVOIDED. It is totally unnecessary to serve fish which are at a mere 10% of the stock of 20 years ago, ie: we have destroyed 90% of their population. These fish will be extinct if restaurants continue to have them on the menu. Please watch the film THE END OF THE LINE see: endoftheline.com and then you will see why blue fin tuna should not be eaten” Feel free to use or plaigerise the text to post onreview sites

  5. 5 TikiNYC

    We will put a thread up on the Sleep New York Forums, which reviews eats in New York, Tokyo, Hong Kong and London, so that readers and members can post where sustainable fish can be enjoyed.

    TikiNYC
    Sleep New York Forums Admin

  6. 6 Alex

    Would be good to have a worldwide online ratings guide, so everyone can see who the bad guys are, and avoid them - and highlighting the good guys. A notice could be posted if a restaurant changes its practises. Lots of places in Singapore are serving sharksfin - very hard to find a Chinese restaurant that isn’t - an online listing of those who don’t serve it would be useful.

  7. 7 Kate

    I would recommend the Loch Fyne restaurants (all over the UK) if you are looking for somewhere to eat sustainably sourced fish. That’s all they have ever sold - they now don’t serve ANY tuna so they are always a good few steps ahead of the rest. They were famous for removing skate and swordfish from their menus years ago when both species were under threat - amazing to see so many London restaurants STILL serving these. Good food too!

  8. 8 Louise

    Here at sesame we have always and will always use sustainable fish, we believe it is absolutely essential that we are proud of what we sell- how could we be if we did not know what we were selling? We cannot understand how big companies/chefs have been throwing around words like organic and free range regarding the diary and meat they use whilst claiming to have such little knowledge of the fish products they are selling. Its annoying that some people appear to be using this as a pr stunt , however I guess as long as our future generations still have the joy of fresh fish then job done.

  9. 9 Karen Silin

    People need to give up fish altogether and go Vegan until the oceans replenish themselves
    Man keeps taking from the forests and the oceans without giving back and the greed and killing needs to come to an end. It needs to be done to save this planet for the future generations to come
    Whaling and slaughtering dolphin and sharks along with tuna and all ocean fish has to stop
    Jacques Cousteau said 30 years ago that the oceans are dying in our lifetime. Half the coral reef is dead or dying. People don’t pay attention because it is under the surface. Without the ocean our planet doesn’t work.
    In the past 50 years we have seen a 90 percent decline in big fish. We have lost half of the coral reefs around the world.
    Did you know that marine algae creates the majority of oxygen in our atmosphere? I didn’t either.
    But it’s important that something be done before it is too late, because if the ocean dies, we die too.

  10. 10 Kalla

    San Diego also has a sustainable seafood restaurant - Truluck’s in La Jolla. They advertise that they comply with the Ocean Conservancy’s list and so do not serve shark, swordfish, chilean sea bass, etc. I was thrilled when I could put my seafood watch list away and just confidently order off the menu! The food is great…please visit and help keep this place around!

  11. 11 Adrienne

    The answer is not as easy as saying everyone should go Vegan. Farming plants can be as harmful and destructive to our environment as farming animals. Plus there are people who can’t switch because of health, or the country just doesn’t have the space for large-scale farming to sustain a society full of vegans. I just don’t understand why its ok for animals to eat animals but its not ok for human beings to do so. To me this is almost like placing ourselves outside (or above) the rest of the life on earth. We are part of this system, but because of our numbers we have to think about the effect we have in our environment and work on making it sustainable. Which I believe we can. We just have to keep pressuring our countries to change for the better. I am so happy about the The End Of The Line’s push for change and I am trying to do my part, by always checking where my sea food comes from and contacting the establishment if its not sustainable.

  12. 12 Richard

    The problem with corporate sustainable policies is that they are typically based on trust and are used as a marketing tool. Very few companies appear to work with 3rd party organisations, and so boast a sustainable policy that can’t be backed up.
    I have been speaking to Mars Foods about their sustainable policies - they apparently follow EU guidelines and review the IUCN list. They don’t work with any 3rd party org to audit their practices. As a customer I am expected to take their word as the truth. This is the same with restaurants. Some claim to work with the MSC, and then there is nothing on the MSC website about this collaboration.
    As customers we need to continue to ask questions of organisations? Customer pressure can force companies to become more transparent in their policies and practices.

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