This may be a record. Our independent documentary film has run for four weeks in the West End of London, with four screenings a day, and continues to be picked up by London cinemas, including many which originally turned it down.
The End of the Line at the Screen on the Green, Islington, London
It is booked in cinemas around the country until the end of September.
As a writer and not a habitual film-maker, I had no idea how impressive that was, but Christopher Hird, our executive producer, tells me that nobody can remember another UK produced documentary having anything like this success.
Only An Inconvenient Truth had anything like this impact, and it had tens of millions of marketing money behind it that we have not.
What has astonished even us is the way the film has broken out of the usual circle of dedicated followers of the environmental cause and found its way into the consciousness of the public at large.
It has been taken up by the Sun, Hello and Heat magazine, as well as regional and local papers and the entire national press. Continue reading ‘An astonishing month for The End of the Line’
