The End of the Line’s half an hour of fame on the Fourth Plinth in Trafalgar Square yesterday proved to be a great success.

It generated plenty of interest from the public, prompting many to attend the evening screening of the film at the Prince Charles Cinema.

As part of the One&Other project Oliver Parsons-Baker took his place on the Fourth Plinth at 10.30am dressed in a giant fish costume, which attracted many curious looks from passers by.

Members of the film team chatted to the public about the film, handing out MCS pocket fish guides and WWF sustainable fish recipe books.Supermarket chain Waitrose, who are supporting the film, were also present, offering sustainable fish for people to sample, which also proved very popular.

The weather was kind, staying clear until Oliver was removed from the plinth, when the heavens opened and the rain began.

Earlier, at 10.00am, Oliver who works for Severn Trent Water as a senior water quality advisor, took up his place on the Fourth Plinth dressed as a poo to publicise the work that Water Aid does on sanitation.

The One&Other project was devised by artist Antony Gormley, and will see 2,400 members of the public each spend one hour on the plinth from 6th July to 14th October.