The End of the Line is six weeks away from its nationwide popular premiere (you can pre-book on line through this site – just go to the Screenings page) but already the fishing industry is starting its campaign against us.

Bring it on, we say.

When the film premiered at the Sundance Film Festival, Seafish, the taxpayer-subsidised industry lobby group, sent their communications manager James Wood to the Festival to see the film and to report back.

This was an undercover operation in the sense that Wood did not identify himself to any of us at Sundance - even though he knew some of those present. Continue reading ‘Bring it on, Seafish!’

Last week’s big development on the film was recording the narration for The End of the Line with the American actor Ted Danson, best known for his leading role in Cheers and his frequent appearances on the cult series Curb Your Enthusiasm.

He recently reinvented himself with his layered portrayal of a complex Enron-era fraudster in the legal thriller, Damages.

Ted has a long and distinguished record campaigning for the oceans and he told us that when he saw the film, he was thrilled: he felt that it told the complete story of over-fishing in a dramatic and accessible way.

He very generously took a day out of his demanding filming schedule for a new HBO series to come to a recording studio in New York’s Greenwich Village to record the narration.

He also gave us a filmed interview, which we will be using to promote the film and the issues it raises - and which we will put on the website. We are now outting his voice over on the film, ready for the release on June 8th.