The End of the Line, Fish 2 Fork and the Blue Marine Foundation team are still on a high after winning the first ever PUMA Creative Impact Award. Current TV will be screening the Award in their show Docs That Changed The World on Saturday 22 October at 9pm which features interviews with The End of the Line team after winning the award.
Current TV will then broadcast The End of the Line at 9.30pm which will be repeated Sunday 23 October at 10.30pm.
The show features interviews with the finalist filmmakers (The Age of Stupid, Burma VJ, End of the Line, The Reckoning, Trouble the Water) and the jury, including Queen Noor of Jordan and Morgan Spurlock, as well as coverage and commentary from the ceremony itself.
This annual €50,000 award, a first of its kind in the industry, has been launched to identify and honour the documentary films that have made the most significant positive impact on society.
You can watch both the PUMA Creative Impact Awards and The End of the Line on Virgin 155 Sky 183.
The End of the Line has won one of the film world’s most valuable awards after being hailed for bringing about real change in its efforts to stop the oceans being emptied of fish. It was announced the winner of the inaugural Puma Creative Impact Award at a ceremony in Central London, beating off stiff competition from Burma VJ: Reporting from a Closed Country and The Age of Stupid.
The End of the Line, directed by Rupert Murray, features Charles Clover, the investigative journalist, as he chronicles the catastrophic decline of global fish stocks, challenging politicians and restaurateurs along the way.
The Puma award judges, including Queen Noor of Jordan, Morgan Spurlock, the director of Super Size Me, were impressed both by the immediate impact of the documentary and its long-term social influence.
Jon Snow said he was “not surprised” The End of the Line had been named the overall winner. The documentary had “completely transformed the way a very large number of people think about fish”, he added. “You can see restaurants and supermarkets changing their ways because of what their customers now know,” Snow told BBC News.
Snow who hosted the award ceremony, paid tribute to the film’s achievements in persuading companies like Pret a Manger and Whiskas cat food to change their fish-buying policies to reduce the damage to the world’s fisheries, and in helping to create a charity that with the Chagos Islands initiative has doubled the area of the oceans protected as marine reserves from one to two per cent.Fish2fork, the campaigning sustainable restaurant guide, and the Blue Marine Foundation, which led the campaign to create a marine reserve around the Chagos Islands, are among the legacies of the film and continue to draw public attention to the state of the world’s fisheries and in finding ways to bring about improvements.
A recent study by the Channel 4 Britdoc Foundation, which partnered Puma Creative in holding the awards, concluded earlier this that by the spring of 2010 a total of 4.7 million people in the UK were aware of the documentary. The linkup between Fish2fork and Selfridges to run the Project Ocean campaign in the West End of London this year was another factor in the film winning the award and the £43,000 (€50,000) first prize.
A delighted Mr Murray said winning was “brilliant” and said it was “really an award for everyone” who was involved in making the film. He described the win as the “icing on the cake” to making a film that had succeeded in changing people’s ideas about fish and fishing. He added: “Documentary film makers aren’t just concerned with making films for entertainment. There’s a purpose behind it. This award recognises that desire to make a positive impact on the world.” Queen Noor and Mr Spurlock were joined on the judging panel by Orlando Bagwell, the Emmy award-winning filmmaker, Loretta Minghella, the director of Christian Aid, and Emmanuel Jal, the musician and social campaigner.
They said in announcing The End of the Line as the winner: “We all agreed that the prize should go to the film that was most beautifully crafted, that carried a message of global importance, that delivered a call to action that must be heeded, that delivered on that call to action to create actual awareness and, as the award suggests, impact. “It is for this reason that the 2011 PUMA Creative Impact Award goes to a movie that stays with you long after the credits have rolled. It is a film that has and will continue to influence and shape the actions of individuals, the choices of governments, of the media, and of industry. Hopefully with this prize, the great work that has begun can continue.”
Mr Clover, whose book The End of the Line was the inspiration for the documentary, said: “I would like to pay tribute to Rupert Murray, Claire Lewis, Claire Furguson, the creative people who took my book and made a film out of it. They made a film that makes people feel as angry about what is happening to the sea as my book did. I’d like to thank in particular Christo Hird, our executive producer, who saw the potential social impact all along and helped us to achieve it beyond our wildest dreams.
Clover continues “Our two legacy projects of the film, the Blue Marine Foundation - founded by two other producers of the film, Chris Gorell Barnes and George Duffield - and Fish2fork could not have come into being without the whole team making the film as good as it was.”
“Jochen Zeitz, chairman of the board at Puma, the sportswear company, said: “Documentary film is such an influential medium because it allows the public to emotionally connet with the subject matter. We hope that with the PUMA.Creative Impact award we can help to inspire positive change in the world.” The End of the Line was on a shortlist of five documentaries. Burma VJ came second with a special commendation from the judges. The Age of Stupid, Trouble the Water and The Reckoning: The Battle for the International Criminal Court were the other shortlisted films.
The film, The End of the Line, achieved lasting change in consumer attitudes to buying fish, a study has shown.
The ground-breaking exposé of over-fishing also provoked companies to change their sourcing policies and had a significant impact on political awareness of the problem of declining catches of wild fish.
Over a million people have now seen the documentary, according to the study by the Channel 4 Britdoc Foundation, thought it was initially watched by less than 10,000 people in the cinema.
By spring last year a total of 4.7 million people in the UK, nine per cent of the British public, were aware of it, though a combination of media coverage, campaigning on social media and television screenings.
Researchers calculated that for every person who saw the film, 510 knew about it. The documentary film, based on the book by Charles Clover, had a budget of £1 million but generated at least £4 million pounds-worth of press and media coverage.
Its impact and reach extended even further over the last year and most recently it was an inspiration for Hugh Fearnley-Whittingstall’s 15-show Big Fish Fight series on Channel 4.
Politicians, multi-national companies, celebrities and millions of individuals were all influenced by the film in the way they think about fish. It persuaded several big businesses to switch to sustainable sources of fish and raised awareness within the Houses of Parliament, the European Commission and international marine protection agencies, the study found. “The End of the Line is a film which punched way above its weight in terms of press attention and awareness, above and beyond the size of the film audience,” the report concluded.
“Evidence shows The End of The Line persuades audiences of the importance of the issue of over-fishing and of the need to change their purchasing patterns.” Watching the film persuaded audiences to promise dramatic changes to the way they bought fish and it continued to exert a strong influence even a year later, the study by the Channel 4 Britdoc Foundation found.
The impact was strongest among those who went into the film oblivious to the problems of overfishing. The overall commitment to buy sustainable fish rose from 43 per cent to 84 per cent among audiences seeing the film but among those unaware of overfishing it rose from 17 per cent to 82 per cent.
Research with a focus group provided further detail and showed long-term effects. Attitudes towards sustainable purchasing “completely changed” on seeing the film and a year later people in the group reported that they were keeping to their promise to buy from sustainable sources.
Waitrose announced a 15 per cent increase in sustainable fish sales in the month after the film’s June 2009 release in the UK. It and other supermarkets enjoyed a rise in sustainable fish sales over 2009 and 2010 and the film was said to be one of the reasons, though it was impossible to quantify the impact.
Celebrities such as Stephen Fry, who tweeted his appreciation of the film, were influenced, the report found. Others included chefs such as Angela Hartnett, Joel Robuchon, Giorgio Locatelli and Tom Aikens who removed bluefin tuna from their menus as a result of the film.
In the corporate world the report identified several businesses that changes their policies because of the film’s release. Among them were Prêt A Manger, which announced “a total change in its fish buying policy”, and Whiskas cat food which switched to sustainable sources of fish.
The team behind the film set up the restaurant review website Fish2fork because while there was previously a way of assessing retailers, nobody had rated restaurants for the sustainability of what they served.
Sometimes the old tricks are the best tricks. Hugh Fearnley-Whittingstall’s Fish Fight campaign, launched in three hours of television on the UK’s Channel 4 last week, asks us to sign up to a petition to save the insane waste of fish caused by the EU’s Common Fisheries Policy. Around half of the fish that are caught in the North Sea are thrown back overboard dead every year because fishermen cannot control which fish they catch and the rules say that when a quota for one species is used up fishermen have to throw any more they catch back dead. But in other parts of the world fishermen land all they catch and the amount of fishing effort is regulated satisfactorily. Why can’t we? EU rules are uniquely bad and need to be changed. Conservationists and industry alike can happily heed that call.
In the time I have been logged on in the past hour, the petition on Hugh’s website has just exceeded 500,000. Already this is a phenomenon. Let’s make it more of one. We, the makers of The End of the Line, sensitized the British public to the issue of overfishing, but here is Hugh harnessing that awareness and giving people something they can do to express their anger. We thought hard, when making our film, about an “ask” which everyone anywhere could do. As our film was global, and not directed at any government in particular, a petition didn’t work for us. Instead we came up with the three “asks” at the end of the film – eat sustainable seafood, tell politicians to respect the science and to support the creation of marine reserves. And we had a bit of fun by inviting people to claim their bit of the sea.
But Hugh’s films are aimed at one nation and at one system of government, the EU’s, so a petition works amazingly well. If you are as clear, forceful, engaging and angry as Hugh Fearnley-Whittingstall, and catch the public mood, you can harness votes by the hundreds of thousands or even, let’s hope, millions. Well, he’s caught it and now he needs our help. Forget, for now, the complexities of getting rid of “discards” – the insane practice of throwing away perfectly good fish: it is possible and other countries have done it. Don’t listen to the siren voices of the industry spokesmen who say it can’t be done: just accept that many experts think it can – if we make enough of a fuss. So, if you haven’t already, wherever you are, do sign Hugh’s Fish Fight petition and get everyone you know to do likewise. For fish’s sake.
Well, I turn up for the annual talks about tuna quotas at the notorious International Commission for the Conservation of Atlantic Tunas (ICCAT) - aka the International Conspiracy to Catch All the Tuna - in Paris. And guess what? I’m not allowed in.
Now, I’m used to being excluded from ICCAT’s deliberations as a member of the press. Quite used to that. But at all the meetings I have been to before, you are at least allowed into the room where the delegates meet to take coffee between sessions. If you are not, how are you supposed to do your job as a member of the press, canvassing all shades of opinion? How are you supposed to find anybody if the French security people on the outer door say you aren’t allowed inside? I decided to brush past, walk in anyway and find someone to remonstrate with.
The excuse offered this time by the genial Brazilian chairman of ICCAT, Fabio Hazin, was that 100 journalists turned up on the first day, Nov 16, and the little UN commission couldn’t possibly accommodate that many people. I take it as a great triumph for our film, The End of the Line - showing in Paris at an environmental film festival today by the way - that there were so many journos trying to cover ICCAT as normally it’s just me and a mad French film crew. This time the working of ICCAT have become international news. People wait to hear what the commission is going to do about the French payback - the 2500 tons of bluefin caught illegally that theoretically should be subtracted from the French quota next year. They wait to hear whether the commission will set a science-based quota for a change and whether it will finally accept that it is its job to managed the Atlantic’s population of sharks, of which a million are estimated to be killed each year for the Asian market. So what does ICCAT do in response to this new expression of interest by the world’s citizens? It shuts out their representatives, the press, unless, as I managed to do, they can argue that they are actually from a marine organisation. Anyone would think the world’s citizens had no interest in what is, legally, their own property, the sea.
One of the things about the global overfishing crisis that you get used to is that you can travel to the other side of the world and hear a story that you might well have been told about one of the fish you have at home. That’s what when I went to Buenos Aires last week for the premiere in Argentina of The End of the Line. The screening, organized by Marviva and Greenpeace, had a great turnout – 200 is good when there is a local derby football match going on in town. There were some good questions in the Q&A session at the end, in which I had expert backup from Greenpeace and the local affiliate of WWF.
When the questions got on to Argentine fisheries, about which I know very little, I was grateful to Guillermo Cañete, coordinator of the marine programme of the non- governmental Argentine Wildlife Foundation (the WWF affiliate) and genuinely fascinated by what he had to say. He told the audience that the Argentine hake fisheries of the southern Atlantic Ocean, still among the world leaders in the white fish market, are on the verge of collapse due in part to the indifference of the Argentine people, who are apparently more interested in eating beef and export most of their hake.
The decline of Merluccius hubbsi, known in Spanish here as “merluza,” threatens food security and biodiversity, though the Argentine hake is still the fourth largest in the world for white fish and first in the southern hemisphere. However, this wealth is sharply deteriorating, according to the National Institute of Fishing Research and Development (INIDEP). For every 5 adult hake there were in 1986, there is now just one. The reason is that younger fish have always been caught along with the adult hake. Even faced with the decline in fish stocks, the fishing companies have refused to use devices that would let smaller fish escape the nets.
Today, more than 60 percent of the hake caught are juveniles. “If nothing is done, the hake will collapse shortly,” Mr Cañete warned. If that happens, the first people to disappear will be fishermen. The Wildlife Foundation issued a call this year for Argentines to avoid buying hake filets less than 25 centimetres long, in order to discourage the capture of small fish.
Strange how familiar it all sounds to ears tuned to the northern hemisphere and to the annual discussions about cod and European hake. As we prepare for the launch of Fish2fork and the DVD of The End of the Line in Madrid next week (Nov 30) it is worth reflecting on the lessons from another country where hake is the favourite.
Commercial fishing around the Chagos Archipelago in the Indian Ocean ends today making it the largest “no-take” marine reserve in the world. The remaining fishing licenses will expire at midnight, following the British Foreign and Commonwealth Office’s (FCO) decision to create the reserve in April.
The coalition government decided to proceed with the reserve, despite its austerity budget, after £3.5 million in private funding was offered by the Bertarelli Foundation, in a deal organized by the British-based Blue Marine Foundation, a charity spawned by the documentary film, The End of the Line.
The creation of the new sanctuary around the British Indian Ocean Territory, where commercial fishing will be banned, serves to highlight the slowness with which the international community has moved towards reaching a goal set almost a decade ago to protect marine life. In 2002, the Convention on Biological Diversity (CBD) and the World Summit on Sustainable Development made a commitment to protect 10 per cent of the world’s oceans by 2012.
With only 15 months to go, it is estimated that just 1.17 per cent of the world’s oceans are under some form of protection, and a mere 0.08 per cent classified as “no-take” zones. Early on Saturday morning, government representatives at a UN conference on biodiversity held in Nagoya, Japan, put the 2012 deadline back to 2020.
Marine experts warned that it is scandalous that the original deadline will not be met, and said the 10 per cent target falls far short of what is needed. A third of ocean waters need protection to give marine species a fighting chance of survival, they said.
The shortfall between target and achievement was described as “massive” by Dr Heather Koldewey, manager of the Zoological Society of London’s international marine and freshwater conservation programme.
The failure to get anywhere near the original goal would result in “a massive loss of marine resources and, with that, an associated loss of people’s livelihoods”, she warned. “In terms of maintaining marine environments in some kind of operational form, science believes that actual protection should be in the region of 30 to 40 per cent,” she added.
Professor Charles Sheppard, from the University of Warwick also says more no-take marine reserves are vital to maintain sufficient life in our oceans.
He said: “Governments need to stand up to the fishing industry lobby before it is too late. We cannot afford to have any more delay by governments in honouring their commitments to protect areas of ocean. “Alistair Gammell, director of the Pew Environment Group’s Chagos campaign, said: “It is scandalous that governments are nowhere near the targets agreed to in 2002. The consequence of that failure is that fish and other species are declining in nearly every place you look.”
The Chagos reserve covers an area of 544,000 square kilometres - twice the size of Britain. Its waters are home to the critically endangered hawksbill turtle, as well as green sea turtles, dolphins and one of the world’s largest coral reefs - a habitat for more than 1,200 species of coral and fish.
It also has nearly 100 seamounts and underwater features thought to harbour undiscovered forms of life.
Marine life in the waters of the Chagos Archipelago has been hit hard by overfishing. The Zoological Society of London estimates that, over the past five years, around 60,000 sharks, an equivalent number of rays and many other species have been caught there as “by-catch” when fishing for tuna.
In an attempt to prevent the reserve becoming little more than a park on paper, a fisheries patrol vessel, paid for by private donation, will police the waters to ensure the fishing ban is not breached. In a statement last night a Foreign Office spokesman said: “The Government believes that a Marine Protected Area (MPA) is the right way ahead for furthering the environmental protection of the British Indian Ocean Territory. “As the world’s largest MPA, the UK’s example is encouraging others to do the same in other important and vulnerable areas.”
We are all very excited about the news that The End of the Line will be screened in Japan on the NHK channel on 4th October as part of their biodiversity series. So if you have any friends or family living in Japan please pass on the good news!
Talks are at an advanced stage between the Foreign Office, the Bertarelli Foundation and the Blue Marine Foundation about funding the creation of the largest marine reserve in the world around the British Indian Ocean Territory.
Watch a video of the Chagos here:
Chagos Marine Protected Area from Jon Slayer on Vimeo.
The Bertarelli Foundation, presided over by Ernesto Bertarelli, whose team twice won the America’s Cup, has agreed to provide £3.5 million in funding to cover the policing of the new Marine Protected Area, the creation of which was one of the last acts of the outgoing Labour administration.
The coalition has been faced with finding ways of making good the shortfall caused by ending lucrative tuna fishing licences which were providing £750,000 a year in revenue so a no-take reserve could be established in what has been described as Britain’s Galapagos or Great Barrier Reef.
No contracts have yet been signed between the Bertarelli Foundation, Blue and the Government but they are in the process of being drawn up and the Foreign Secretary and the Bertarelli Foundation approved the deal in principle last week.
Since the announcement of the creation of the reserve by David Miliband, when Foreign Secretary, there has been the discovery by scientists from the Zoological Society for London of a significant concentration of sea mounts within the 200 mile limit of the BIOT, many of which are expected to be hotspots for biodiversity.
Alex D Rogers of ZSL said: “Our modelling of the global distribution of seamounts indicates that there are up to 86 large seamounts and over 200 smaller knolls in the Chagos area. Seamounts are often important hotspots of biological activity in the oceans and may host diverse communities of animals in coral gardens or cold-water coral reefs. Furthermore, our modelling of the suitability of deep-sea habitat for octocorals (sea fans and gorgonians), indicates that the Chagos area is also highly favourable for these animals. This raises the exciting prospect that through closing the Chagos Archipelago and surrounding waters to fishing, significant deep-water habitats may have been protected within the Indian Ocean, a region subject to widespread and potentially increasing exploitation of deep-water resources.”
Henry Bellingham, Parliamentary Under Secretary of State and Minister for the Overseas Territories at the Foreign Office, said “This Government is committed to the Marine Protected Area in the British Indian Ocean Territory. As the world’s largest marine reserve, the MPA will bring huge environmental benefits to the Indian Ocean and to the world. “It will double the global coverage of the world’s oceans benefiting from full protection. We hope that the UK’s example encourages others to do the same in other vulnerable areas. We are very grateful to the Bertarelli family, their foundation and to the Blue Marine Foundation for their interest and we look forward to working with them. This Government wants to form innovative partnerships with the private sector to deliver ambitious objectives.This is a great example of how this could work in practice.”
Charles Clover, founding trustee of the Blue Marine Foundation, said: “Towards the end of last year I was beginning to doubt whether a marine protected area around the Chagos archipelago, which includes half the remaining unspoiled coral reefs in the Indian Ocean, would ever come into being, even if one was declared. I was worried that in a time of austerity no incoming government could sign up to the public spending involved. I told George Duffield and Chris Gorell Barnes, two of the producers on our film, The End of the Line, that this amazing breakthrough in the protection of the oceans might now not happen because of what is to a government a relatively small amount of money.”
Charles continues “I said surely there has to be someone, perhaps even a single individual, who takes the plight of the oceans seriously enough and has the money to fund this? George went out and found Ernesto Bertarelli and his foundation who have the vision and the pockets to match. Hats off to them. The Indian Ocean, its fisheries and coral reefs are not in good shape and the protection of such a fabulous and still largely unspoiled area in the middle of the ocean will help to protect its biodiversity and give its fisheries some respite against attrition. We hope other nations around the Ocean follow suit.”
The Blue Marine Foundation was set up as a result of The End of the Line and before the Chagos funding crisis came along to look at private sector solutions in the oceans which could create reserves or improve the sustainability of fisheries. It will be trying to put together other deals and to persuade more boats to fly its flag in the future.
The Blue Marine Foundation was founded by Charles Clover, George Duffield & Chris Gorell Barnes in order to fund the creation of a global network of marine reserves and to provide private sector solutions for the sea.
The Blue marine Foundation has appointed 5 trustees: -Tom Appleby, Lord Deben, DR Arlo Brady, Kate Goldsmith, and Mark Rose.
We are often asked what people can do to tackle overfishing and create more protected areas for the oceans’ wildlife. Well, the 70 environmental organisations that make up the Oceans 2012 campaign www.ocean2012.eu/petition have decided to make next week, starting June 6, European Fish Week and to petition the Commissioner for Maritime Affairs and Fisheries, Maria Damanaki, to make environmental sustainability a prerequisite for a reformed Common Fisheries Policy when it comes into force in 2012.
The link to the petition is here www.ocean2012.eu/petition. Make your voice heard!
To the Glasgow fishing exhibition, Trawler Central. A huge hall full of big diesels and nets. I felt I owed the fishermen a visit as I have just occasionally had a pop at the Scottish fishing industry. The Fishing 2010 press release said I was brave to go. We screened a 52-minute version of The End of the Line in a theatre that was part of the fishing exhibition. On the panel: Bertie Armstrong from the Scottish Fishermens’ Federation, Philip MacMullen from Seafish, Louize Hill from WWF and Callum Roberts from York University.
Let’s deal with the routine stuff first: Scottish fishermen have turned the corner and are doing their best to bring about the recovery of the cod. Absolutely, said I, credit where it is due. There is no evidence that marine reserves work for migratory species. Nonsense, said Callum and I, the only place in the world they say that is Aberdeen and they’ve no evidence for it. Why not set one up and do a proper experiment? Why don’t fishermen get any credit for doing good things when they do? Well, how often am I supposed to praise the Scotttish conservation credits scheme? I was the first journalist to praise Scottish fishermen for going to Brussels and arguing that they should be given more quota if they fished more selectively. I said a couple of years ago that the British fishing industry seemed to have turned the corner after the disgraceful situation of a decade or more ago with up to 50 per cent of the cod taken from the North Sea illegally. How many times do you want me to say it?
Two things that were said stood out for me that day. One was said by a West Coast trawlerman and scallop dredger. “You’re the one who’s obsequious to the public,” he said. I confess I got very annoyed by that. After all, hadn’t I spent years writing about what I considered to be the scandal of overfishing long before anyone else seemed to know about it or a publisher would publish it? Hadn’t I spent two years with a number of others turning a not-for-profit film that turned that book into a film? I’m not sure which bit was being obsequious to the public. As far as I was concerned, I was attempting to report the truth and the public were decent enough to take up the message of the film because they believed our case that overfishing was a much more serious problem than we recognised before.
Several Scottish fishermen seemed to hear an RP accent and assume one has made a fortune out of the film when most of us had actually made sacrifices to tell the truth. The other thing that surprised me was when Louize Hill of WWF said that Scotland was “not that bad,” or words to that effect, when it came to fisheries. This may have been a slip of the tongue. What she probably meant was that the cod in the North Sea may have turned the corner. But I would not like WWF to think that Scotland did not have fisheries disasters as bad as any in the world. You have only to look at the Firth of Clyde, just a few miles downriver from Glasgow. The cod, haddock and whiting are now gone, collapsed to a state where the US government would have long ago closed the fishery to any kind of mobile gear, ie trawls.
Langoustines are now the staple for both the creel and trawl fisheries. Yet Marine Science Scotland reported this year that even the langoustine is being exploited unsustainably in the Clyde – and in many other parts of Scotland. The discard rate of whitefish is colossal. When you have fished out all the fish and then the shellfish, what will you have left but jellyfish and plankton? The Scottish Government continues to be in denial about the disaster that is Scotland’s West Coast.
If it were to recognise what its own scientists are saying it might have to do something about fishing effort, which would play poorly with its core constituency. It would be disconcerting to think that any environmental groups nourished any of the same delusions.
Italy has banned its high-technology fishing fleet from fishing for bluefin tuna this year. The decision, announced before the month-long fishing season began last weekend, means that 49 large purse-seine vessels capable of rounding up whole shoals of endangered bluefin will remain in port. The Italian catch quota is being given to “artisanal” vessels, fishing with long-lines.
Fishermen from the purse-seiners, who have tended to fish using spotter planes so they can catch the maximum amount of tuna, will be paid unemployment benefit.
A large number of skippers will receive nearly £5 million in compensation for decommissioning their vessels, with 30 out of the 49 being decommissioned by the end of this year.
Rumour has it that fishermen were content to stop fishing not only because they were paid handsomely to do so but because the local sub-stock of bluefin has disappeared from the fishing grounds.
EU eyes have been pointed on the Italian fleet, with a much smaller bluefin quota this year and the authorities are understood to have been wary of provoking legal action by getting into illegal fishing scandals like those which dogged the industry in 2007 and 2008.
The environmental group WWF, formerly the World Wildlife Fund, said Italy’s decision in tackling the bluefin’s decline should be seen as a good example which other countries should follow.
Dr Sergi Tudela of WWF Mediterranean said: “Italy’s decision to keep its purse seiners ashore is to be applauded and upheld as an example to follow.”
“Atlantic bluefin tuna stocks cannot resist for much longer – by all accounts the species is endangered, with current populations dwindling at less than 15 per cent of what they once were. Nevertheless this year fleets are sanctioned to catch another 13,500 tonnes of fish, even when the rules are still widely violated.”
“WWF calls on ICCAT – the International Commission for the Conservation of Atlantic Tunas, the regional management organization in charge of the Atlantic bluefin tuna fishery – and its members to respect their commitments to sustainable fisheries management.”
“A sound recovery plan for the exhausted species must finally be imposed when ICCAT meets in Paris in November – including above all a dramatic cut in catches to well below 8,000 tonnes.”
The latest advice from renowned international scientists shows that an annual catch of 8,000 tonnes would give the Atlantic bluefin tuna at best a 50 per cent chance of recovery.
Cat food flavoured with bluefin tuna, an endangered species, is being advertised online by the food giant Mars in the United States despite undertakings by the company that it will phase out seafood from unsustainable sources.
US readers of Fish2fork have pointed out the following link to catfood with “natural” bluefin tuna flavour: http://www.whiskas.com/meal_time/trays/.
Last month Mars Petcare announced in Britain that it was now committed globally to using only sustainably sourced fish across the Whiskas and Sheba brand ranges by 2020. By the end of this year, the eco-label denoting Marine Stewardship Council certification would appear on packs.
Mark Johnson, managing director of the company, told environmental groups in a letter: “As Europe’s largest petcare business we consider that we are in a position to affect (sic) real change where governments and regulators acting along may not be able to.”
Willie Mackenzie of Greenpeace commented: “Continuing to encourage the use of endangered species for catfood seems rather at odds with Whiskas’ recent announcement that they will only take fish from sustainable stocks, and eventually get round to sourcing all its fish sustainable by 2020.
“Atlantic bluefin is collapsing now. There probably won’t be any left by 2020, so Whiskas may find it impossible to get a sustainable source for their ‘natural bluefin flavour’ very, very soon.”
A spokesman for Mars Petcare US said that the following statement was valid from the time of its policy announcement on March 31 – though it has not been released to the press before as far as we know.
“Sustainability is a journey and we’ve worked quickly to identify a viable and sustainable replacement for WHISKAS® Blue Fin Tuna Flavor in Sauce®. We’re pleased to announce today that we’re removing Blue Fin Tuna from the WHISKAS® line up and offering cats and cat lovers a more sustainable WHISKAS® variety made with real Pacific albacore tuna.”
The spokesman was unable to say what has become of the ahi tuna flavoured Whiskas also advertised online. Ahi is a Hawaiian term used to describe both yellowfin tuna and the endangered bigeye tuna.
A marine reserve that will double the amount of the world’s oceans under protection was announced today by David Miliband, the British Foreign Secretary.
The protected area will extend 200 miles around the British Indian
Ocean Territory, a dependant territory in the middle of the Indian
Ocean, and will include a “no-take” marine reserve where commercial
fishing will be banned.
The 55 tiny islands of the Chagos Archipelago, as the islands are also
known, sit in some of world’s cleanest seas, surrounded by nearly 50
per cent of the remaining undamaged coral reefs in the Indian Ocean.
The marine protected area announced by Mr Miliband will be a quarter of a million square miles in size, some 70,000 square miles larger than the one around the North Hawaiian Islands declared by George W. Bush just before he left office.
Until the very last minute concerns about opposition from Mauritius,
which has a long-standing claim to the islands, had threatened to
derail the announcement of the reserve or at least postpone it beyond the next general election, expected to be called next week, as had the unresolved court case against Britain by Chagossians evicted in the creation of a military base on one of the islands, Diego Garcia.
Announcing the creation of the reserve, Mr Miliband said “I am today instructing the Commissioner of the British Indian Ocean Territory to declare a Marine Protected Area.
“Its creation is a major step forward for protecting the oceans, not
just around BIOT itself, but also throughout the world. This measure
is a further demonstration of how the UK takes its international
environmental responsibilities seriously.
“I have taken the decision to create this marine reserve following a
full consultation, and careful consideration of the many issues and
interests involved. The response to the consultation was impressive
both in terms of quality and quantity. We intend to continue to work
closely with all interested stakeholders, both in the UK and
internationally, in implementing the MPA.
“I would like to emphasise that the creation of the MPA will not
change the UK’s commitment to cede the Territory to Mauritius when it is no longer needed for defence purposes and it is, of course, without prejudice to the outcome of the current, pending proceedings before the European Court of Human Rights.”
Well over 90% of those who responded to the consultation made clear that they supported greater marine protection.
Scientists also advised that BIOT was likely to be key, both in
research and geographical terms, to the repopulation of coral systems along the East Coast of Africa and hence to the recovery in marine food supply in sub-Saharan Africa.
BIOT waters would continue to be patrolled by the territory’s patrol
vessel, which will enforce the reserve’s conditions. Alistair Gammell of the Pew Environment Group, a founding member of the coalition of environmental organizations known as the Chagos
Environment Network (CEN), which campaigned for the reserve, said: “We are thrilled by the U.K. government’s decision to declare the Chagos in its entirety as a no-take protected area.”
“The oceans desperately need better protection. In 2010, the
International Year of Biodiversity, the U.K. has secured a
conservation legacy which is unrivalled in scale and significance,
demonstrating to the world that it is a leader in conserving the
world’s marine resources for the benefit of future generations.”
Greenpeace biodiversity campaigner Willie Mackenzie said: “These
coral seas are a biodiversity hotspot in the Indian Ocean, and
unquestionably worthy of protection from destructive activities like
fishing. And this marine reserve will provide a safe refuge for many
globally endangered species such as sharks and turtles.
“The creation of this marine reserve is a first step towards securing
a better and sustainable future for the Chagos Islands. But this
future must include securing justice for the Chagossian people and the closure and removal of the Diego Garcia military base.”
