Pollack renamed Colin by Sainbury’s, reports Telegraph

Supermarket giant Sainsbury’s has re-named a type of fish Colin because customers are too embarrassed to ask for pollack.

The chain is promoting the seafood in the run up to Easter, as it tastes similar to cod and is more sustainable.

But instead of the English name, it will be called Colin - the French word for hake, another member of the cod family. Read more at Telegraph Earth


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