No, this is not another story about the crazy things we feed to our farm animals, but rather yet another sad tale of failure in fisheries management … and yet another nail in the coffin for bluefin tuna in the Mediterranean.

Quite apart from the fact that ICCAT (the body responsible for managing fish like bluefin tuna) has been repeatedly denounced as not fit for the job (specifically it was called an ‘international disgrace’ last year); and aside from the politicians having yet again set quotas for bluefin tuna in excess of the scientists recommendations; skipping over the issue of rampant illegal fishing for this species; and parking the small issue of this being an endangered species… Turkey has just unilaterally set itself a quota for bluefin, breaking international commitments and sticking two fingers up at any coordinated attempt to manage the species across national boundaries.

This is on top of a Greenpeace investigation revealing that between 5 and 10 tonnes of juvenile bluefin tuna had been landed in a Turkish port.

Now, as we know, fish (and other animals) don’t respect national boundaries, so in theory some international cooperation is a good idea when it comes to looking after these animals. Right? You’d think. But in true tragedy-of-the-commons style, that is often scant comfort for things that live in the ocean. Fish are horse-traded against other political issues, and compliance and enforcement is, well, variable to say the least.

But think for a moment, to what might happen if bluefin tuna were not a fish, but a land animal, like the similarly endangered rhino, tiger, or gorilla … would this be allowed to happen?

Maybe bluefin are just not cuddly enough, and a little too tasty – but they are amazing animals. This is one of the reasons why bluefin are the tragic stars of the new movie, The End Of The Line. If they were mammals they might be admired for their size (like elephants), speed (like cheetahs) or their place as a top predator (like tigers).

Sadly – they are more likely to be appraised only for the amount of dollars or yen they fetch at market. Of course this is scandalously short-sighted, and our collective greed and disregard is pushing the species towards extinction.

The people in charge of ‘managing’ bluefin tuna have failed – it’s time for a new approach, and for the species to be treated as it would be if it were an endangered animal on land. And with politicians and fishermen unwilling to do the right thing, it’s time for consumers and suppliers to take a stance.

So it’s up to the big players like Nobu, who serve up bluefin as sushi to celebrity diners, and Mitsubishi, who are the biggest traders in bluefin in the Mediterranean.

Not only should we all be avoiding bluefin on our menus, but also demanding our politicians take action to turn things around, and hopefully rescue the species from the abyss. The first step in the Mediterranean would be a ban on fishing all bluefin until such time as the management and enforcement was sorted out, and in setting aside areas where we know bluefin breed as protected Marine Reserves.

Otherwise, it might well be the end of the line for an iconic ocean species.