Fishing industry is taking notice of The End of the Line

The buzz about the film continues apace, with more articles and reviews about The End of the Line, including coverage from the Washington Post, Reuters and The Guardian.

First up, a sign that the fishing industry is taking notice of The End of the Line, Young’s Seafood, part of the Findus Group, is welcoming the film.

James Turton, group director of sustainability and corporate affairs, says: “This is an impactful, well-made documentary and we welcome its intent to highlight the vital importance of protecting the world’s fish resources and its call for consumers to choose sustainable seafood.”

The Washington Post’s Kim O’Donnel writes about the film on the Mighty Appetite blog. She says: “Several years ago, at one of the first sustainable seafood press conferences I had attended, one of the panelists said something that remains etched in my memory: “The oceans belong to all of us, whether or not we eat fish.”

“EOTL doesn’t just hint at this sentiment; it screams and shouts and urges you to wake up and smell the plankton.”

The Philadelphia Inquirer is not so positive, only giving the film 2.5 stars out of 5. Film critic Carrie Rickey says: “What’s a fish-lover to do? For starters, know where your fish comes from. Don’t consume endangered species. After watching this film, you may never want to eat fish again.”

Reuters latest coverage of the film features quotes from director Richard Murray, who says: “Food is one of the ways we have a massive impact on the planet . . . . An industrial fleet can wipe out a species in about 10 years.

“I don’t think we understand the impact of it (all).”

Lucy Siegle, writing in The Guardian, questions the impact of recreational fishermen on stocks:

“Thanks to the film, the book and ensuing tuna swear-off by sandwich outlets, we know we’re teetering near the End of the Line in terms of commercial fish stocks.

“But fishing for fun is still presented as a rather noble pursuit. Perhaps anglers shouldn’t be let off the hook so easily.”

Continuing the theme of recreational fishing, Fly Fisher Girl reviews the film. She says:

“Every few years, a documentary comes along that is so powerful, persuasive and frightening that it actually has the power to change the way we think and act. The End Of The Line, based on Charles Clover’s excellent book of a few years back, is just that.”

Jim Graham of Havent Friends of the Earth points out that the film has been “amazingly popular since it’s release in June”. He goes on to say:

“The message here is clear and succinct and supported by science and demands we each, individually, make a moral decision when sallying up to the fish counter at the grocers.”

Over at the Michigan Local News site, they carry a podcast featuring an interview with Claire Lewis, producer of The End of the Line, by Environment Reporter Lester Graham.

While in Hawaii, on the Our Green Maui blog, sustainablehawaii writes: “The End of the Line film is making its rounds this summer, after debuting with much acclaim at the Sundance Film Festival. The film is raising staunch awareness about the greedy fish demand in the fishing industry.”

“If you’d like the film to visit Maui, or want to be updated on when it may be visiting Hawaii, email the filmmakers.”

Seattle Tall Poppy is publicising their screening of the film on 14th July, which will include ’sustainably harvest seafood’.

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2 Responses to “Fishing industry is taking notice of The End of the Line”


  1. 1 David Ainley

    Please check out the website, LastOcean.com. It’s about the last segment of ocean on Earth where there is still an intact food web, all the whales, seals, birds and fish. The fishing industry has recenty discovered it, though, kind of like the “klondikers” looking for the next mother load. You can also check out the underwater scenes in W Herzog’s, Academy Award Nominated film, “Encounters at the End of the World”. The endless expanse of scallops in the shallows of McMurdo Sound are, literally, out of this world (gone everywhere else on the planet).

  2. 2 Lester Graham

    Hi– Just this correction: The Environment Report is not a Michigan Local News site. The Environment Report broadcasts are aired on 120 public radio stations in 22 states and Washington, DC.

    http://www.environmentreport.org

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