The End of the Line receiving positive press

The End of the Line has been cropping up on blogs and news sites, and is receiving some very positive feedback.

Recent comments on the film and the campaign have appeared on the Washington Post, California Chronicle, Spear’s WMS (Wealth Management Survey) and Whole Food Market’s blog. Here is a round-up of the coverage the film is receiving.

Charles Clover answers questions about the film and it’s message for the Washington Post’s All We Can Eat food blog.

Asked whether it is too late to save the oceans, he replies: “No. But part of the problem is that people still believe we live in a world of plenty. The world of plenty in terms of fish disappeared in 1988, and we haven’t caught up with that fact yet.”

He goes on to deal with the issue of farming carniverous fish: “It takes five pounds of little fish to grow one pound of salmon. And actually those fish, like Peruvian anchoveta and blue whiting, eat very nicely. So why don’t we eat the little fish?”

In an opinion piece for Spear’s WMS, William Sitwell, Editor of Waitrose Food Illustrated, writes: “While those in the food world and others who know and care about the plight of depleting fish stocks have been talking about this for ages, sometimes you need to get something onto the telly to get people to pay attention.”

Whole Story, the Whole Foods Market blog, has a review by Carrie Brownstein, which has generated some debate amongst readers. She says: The film begins with beautiful footage of marine life and quickly (and graphically) moves toward its key message: The oceans are overfished and fish populations are in trouble.”

John Mitchell, writing in the California Chronicle, considers the the social implications of the need to curb overfishing:

“One of the most fascinating passages of the film . . . takes a look at the coast of Africa, which is being overfished by foreign - specifically European - boats. This has decimated not only the sea but also the livelihood of local fishermen, who now have nothing to catch.

“Colonialism is dead officially, but its ghost continues forward in the form of sucking up resources - the fish depletion is a direct contributor to the current pirate problem that’s making the headlines, pushing once-working fishermen into a life of crime in retaliation.”

What saddened Amanda Rappak the most, in the Green Living blog, was the inability of governments to “penetrate the complex fish market system with effective enough controls that would actually limit how much fish is caught”.

She also highlighted the film’s positive message: “The film offers avenues for taking action with its campaign, and so does Greenpeace. But it seems the first step to change would begin with a personal pledge to always knowing exactly where your food comes from and how it reached your plate.”

The Enviro blog at Huck Magazine cites the support the film is getting: “The film which was selected for the Sundance Film Festival this year has gathered international support from organisations such as WWF, and well known faces such as broadcaster Hugh Fearnley-Whittingstall, also offers simple solutions we can all adapt to help prevent such a tragic future.”

Writing in the 1Click2Fame blog, Annabel Harrison says:  “After watching the film, I realised that we should be doing so much more to protect what is one of the biggest natural sources of food for humans. The positive aspect of this global issue is that it’s not too late – there is plenty we can do to make sure that species don’t become extinct.”

On her blog, Regency Life in the 21st Century, Kimba writes : “We forget that these waters are also our to maintain, protect, and sustain. How? By eating only sustainable seafood.  By helping politicians understand there needs to be protected areas where fishing is illegal. By getting the word out! There is a great new book and film “The End of the Line” that will tell you more.”


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