The buzz about the film continues apace, with more articles and reviews about The End of the Line, including coverage from the Washington Post, Reuters and The Guardian.

First up, a sign that the fishing industry is taking notice of The End of the Line, Young’s Seafood, part of the Findus Group, is welcoming the film.

James Turton, group director of sustainability and corporate affairs, says: “This is an impactful, well-made documentary and we welcome its intent to highlight the vital importance of protecting the world’s fish resources and its call for consumers to choose sustainable seafood.”

The Washington Post’s Kim O’Donnel writes about the film on the Mighty Appetite blog. She says: “Several years ago, at one of the first sustainable seafood press conferences I had attended, one of the panelists said something that remains etched in my memory: “The oceans belong to all of us, whether or not we eat fish.”

“EOTL doesn’t just hint at this sentiment; it screams and shouts and urges you to wake up and smell the plankton.” Continue reading ‘Fishing industry is taking notice of The End of the Line’

The End of the Line’s half an hour of fame on the Fourth Plinth in Trafalgar Square yesterday proved to be a great success.

It generated plenty of interest from the public, prompting many to attend the evening screening of the film at the Prince Charles Cinema.

As part of the One&Other project Oliver Parsons-Baker took his place on the Fourth Plinth at 10.30am dressed in a giant fish costume, which attracted many curious looks from passers by.

Members of the film team chatted to the public about the film, handing out MCS pocket fish guides and WWF sustainable fish recipe books. Continue reading ‘Fishy business on the Fourth Plinth in Trafalgar Square’

The End of the Line continues to make waves in the movie world - it has now been selected to be part of filmmaker Michael Moore’s exclusive Traverse City Film Festival.

Michael personally selects the film’s that will screen at the festival. He has seen The End of the Line, and apparently, he loves it.

The festival takes place between 28th July and 2nd August, in Traverse City, Michigan, and last year over 70 films were screened. The End of the Line is showing at the Lars Hockstad Auditorium on Wednesday 29th July at 3:00pm.

Back in the UK the film’s run at the Odeon, Panton Street, London has been extended for another seven days until Thursday 9th July, making it an amazing four consecutive weeks it will have been shown there.

This means that over the coming week The End of the Line will be screened over 35 times in London, with dates also being added at Notting Hill and Islington.

Panton Street Odeon will continue to show the film four times a day at 2:40pm, 4:45pm, 6:50pm and 8:55pm.

The other confirmed screenings are:

• Gate Picturehouse, Notting Hill on Friday 3rd, Tuesday 7th, Wednesday 8th and Thursday 9th July.
• Screen on the Green, Islington Friday 3rd, Sunday 5th, Wednesday 8th and Thursday 9th July.
• Prince Charles Cinema on Tuesday 7th July, with an introduction by Claire Lewis, Producer of The End of the Line.

For those who live outside London, do not despair - there are countrywide bookings coming up, please keep an eye on the website or email your post code to , so we can let you know when the film reaches your area.

The End of the Line will also be appearing in Trafalgar Square, on the Fourth Plinth, as part of the One&Other Project. See ‘The End of the Line to appear on Trafalgar Square’s Fourth Plinth‘ for details.

The End of the Line is going to appear on the Fourth Plinth in Trafalgar Square!

Well, in reality Oliver Parsons-Baker, Senior Water Quality Advisor for Severn Trent Water, will stand on the Fourth Plinth on Tuesday 7th July, dress as a fish to promote the important issues contained in The End of the Line as part of the One&Other Project.

The project, in partnership with Sky Arts, is the brainchild of artist Antony Gormley, famed for his 20ft-high Angel of the North sculpture that overlooks the A1, near Newcastle.

He is asking 2,400 people to occupy the Fourth Plinth in Trafalgar Square for one hour each between 6th July and 14th October 2009. So far nearly 15,000 people have applied for one of the 2,400 hour long slots.

Oliver will be standing on the Fourth Plinth between 10am and 11am on Tuesday 7th July. He will spend the first 30 minutes publicising the work that Water Aid does, and the second half an hour dressed as a fish, promoting The End of the Line. Continue reading ‘The End of the Line to appear on Trafalgar Square’s Fourth Plinth’

All of the news on The End of the Line for the past week has been from outside the UK, coming from far afield as Australia and Japan.

Writing for the Food Detective column in The Australian, Michelle Rowe says: “A harrowing new documentary predicting the demise of seafood by 2048, and the imminent extinction of the endangered southern bluefin tuna, has seen international celebrities rally to protect the world’s fish supplies.”

Japanese blog Choices for Tomorrow, carries an article in both English and Japanese in their Changes around the world section. They will also be running an interview with Claire Lewis, Producer of The End of the Line, in the next issue.

The Philadelphia Examiner reports on Ted Danson’s support of the film. Debbie Jordan writes: “Watch the videos; check to see if there will be a screening of the film, “The End of the Line,” in your area; if not, ask your local theatres to get the film and show it; and check the website of Oceana.org for more information on how you can help save the fish, the planet, and the human race.”

While The Philadelphia Weekly’s review, by Matt Prigge, praises the look and feel of the film and he awards it a B-. “Director Rupert Murray (Unknown White Male) also did the lensing duties, and his film is a good deal more handsome and visually striking than your average doc.

“At times The End of the Line feels less like a documentary than a conspiracy thriller, which in a way it is . . . . the film smartly diagnoses the chief problems as overfishing and cheerful law-breaking.”

Nashville Scene blog also has a review of the film, which is running as part of the Belcourt Theatre’s Food on Film series. Carrington Fox says: “Murray lays out a chilling argument that seafood could be a thing of the past as early as 2048.

“As moviemaking, The End of the Line is Discovery Channel standard-issue bolstered by fine undersea footage - but its message of impending crisis will leave its hooks in you.”

The Passionate Foodie carries a very positive review of the film, which says: “You may not realise which fish are in danger and could thus be unwittingly contributing to their demise. More knowledge about this issue should be spread.

“To help disseminate the word, a new independent documentary, The End of The Line, has recently been released, explaining the dire problem of overfishing.”

Following the success of the UK and US releases of The End of the Line we want to know what you thought of the film and the campaign, so we are launching a reviews competition.

If you’ve seen the film, what did you think of it? Has it made you re-consider your attitude to seafood?

Were you aware of the vast problems caused by overfishing  - to both life in the ocean and the communities that depend on it - that are happening everyday around the world?

What did you think of the film as a piece of cinema? How did you feel about it as art? Did it work or not?

Did you believe the science, or do you feel it missed areas out? Has it made you want to get involved with the campaign?

We want to know what you thought - so please tell us, whether you loved it or hated it, whether it motivated you or left you cold.

We would like you to write a review of the film and send it to us. We will publish the best ones and offer an as-yet-undisclosed-but-related-to-the-film prize for the best three. Please include your name, location and contact details with your review and send them to .

If you want to know what the rest of the media thinks about The End of the Line, have a look at our reviews round-up.

There have been many articles and reviews featuring The End of the Line this week following the film’s release in the United States on 19th June.

Entertainment Weekly’s review of the film says: “Fishermen are no longer simply ”fishing.” They’re subjecting threatened species to the equivalent of carpet bombing, and this passionate ecological documentary, The End of the Line, spells out the problem in clear, urgent, prosaic terms.”

Twilight Greenaway, writing for The Ethicurean, suggests that the film missed one point that would help sustain life in the oceans - eating less fish. She went on to say: “Since seeing the film, the possibility of thriving oceans once again full of wild fish of all colours and sizes seems ever more compelling.

“With that image in my mind, giving up most seafood — seeing it as a rare treat, as Mark Bittman wrote recently in the New York Times — until then doesn’t felt like much of a sacrifice.” Continue reading ‘News and blogs round up for The End of the Line’

Following the success of the UK screenings on the 8th June and the film’s official cinema release, The Odeon, Panton Street, London, has confirmed that it is to show The End of the Line for a third consecutive week.  Members of the film team will be doing Q&A sessions at some screenings.

Claire Lewis, Producer of the End of the Line and Willie MacKenzie, from Greenpeace’s Oceans Campaign, will be hosting a Q&A at Panton Street Odeon on Friday 26th June.

Claire, along with Rupert Murray, Director of The End of the Line, will be doing another Q&A at the Prince Charles Cinema, Leicester Place, off Leicester Square, London, on Sunday 28th June. Continue reading ‘Latest screening and Q&A details for The End of the Line’

The End of the Line has still been receiving plenty of coverage following its UK release and in the run up to its US launch. Here we bring together the latest news and a few older pieces that slipped through the net.

The Guardian covers the film and the issue of fish stocks again. In the Environment section, Felicity Lawrence, writes: ”The supermarkets have increased their targets for sustainable fish, and The End of the Line’s film release has prompted a flurry of announcements – most notably from M&S and Pret a Manger – to move even faster . . . .

“There is reason to hope that fish stocks can still recover, but we need to keep asking for sustainable catches. Keep the pressure up.” Continue reading ‘The End of the Line coverage following the film’s UK release’

I write this while looking out over the sea at Cape Cod realising that it is here along this coast that we humans have done the most damage to fish stocks.

Cod is the history of this coast and its people. It is utterly beautiful here in Provincetown where The End of the Line is being screened as part of the their film festival.

Despite wind and rain - yes, like the UK - this is a community that was founded on fishing bounty. It now lives on tourism.

My co-speaker at the Q&A was Owen Nicols, a young man who was born and bred here in Provincetown. He is studying for a PHD in Fisheries Science and works at the local Oceans Institute.

Continue reading ‘Cape Cod - where humans have done the most damage to fish stocks’

The official cinema release of The End of the Line has led to further coverage of the film. Here we round up the latest reviews.

The Observer review of The End of the Line
Next time someone tells you there are plenty more fish in the sea, refer them to this alarming documentary. Jason Solomons, 14 June 2009.

The Telegraph review of The End of the Line
This new documentary starring former Telegraph environment editor Charles Clover is a powerful and troubling indictment of global fishing policies. 4/5 stars, Sukhdev Sandhu, 11 June 2009.

The Guardian review of The End of the Line
Doing something about [overfishing] means politicians imposing catch-limits or complete bans, and the consumer turning away from wastefully farmed fish and demanding sustainable stocks. Murray’s film is clear-sighted about the tough choices involved. 4/5 stars, Peter Bradshaw, 12 June 2009.

The Times review of The End of the Line
Rupert Murray’s forceful documentary The End of the Line should do for our oceans what An Inconvenient Truth did for climate change - that is, stamp the issue into the public consciousness and shame governments around the world into at least talking about doing something. 4/5 stars, Wendy Ide, 11 June 2009. Continue reading ‘The End of the Line film reviews’

Following the announcement by Pret a Manger chief, Julian Metcalfe, that he was taking tuna caught in unsustainable ways out of sandwiches and sushi, supermarket chain Marks and Spencer has claimed that it is switching to using pole and line caught tuna in its entire food range.

Both announcements follow screenings of the film, The End of the Line, based on a book by the environmental journalist, Charles Clover, which highlights the problems facing the largest tuna species, the bluefin. Continue reading ‘M&S bans unsustainable tuna after The End of the Line opens across the country’

The End of the Line film asks that consumers should choose only sustainable seafood - which means, first and foremost, that they agree to avoid eating actively endangered species, for example, the bluefin and bigeye tunas and the common skate.

• Dear Chef/Restaurant Owner UK pdf
• Dear Chef/Restaurant Owner US pdf

To help communicate this message to chefs and restaurant owners that we want to buy only sustainable seafood, we have drawn up a downloadable leaflet which can be printed easily on a single sheet of A4 so customers can let restaurants know what they think of the seafood on a restaurant’s menu after dining there.

Carry it with you when you go out to dinner.

The leaflet says: As a customer it is essential to me that you sell seafood that is not caught or farmed in ways that damage the ocean or its species.

It enables customers to rate the restaurant, by ticking one of the following options:

1. I notice that some of the seafood you serve is caught or farmed in ways that is likely to harm the ocean and the wildlife in it
2. Thank you for offering sustainable seafood. I look forward to recommending your business to my family and friends.

The card is then left after the meal, or with the bill.

The breeding population of bluefin tuna in the Eastern Atlantic and the Mediterranean has collapsed, in what may come to be seen as one of the world’s most spectacular ecological disasters, according to an independent report.

• The 2008 bluefin tuna dossier - Advanced Tuna Ranching Technologies [pdf of the full report by Roberto Mielgo]

The destruction of stocks of one of the world’s most expensive fish, already recognised as being as endangered as the giant panda, effectively took place in 2007, more than twice the legal catch was taken by Mediterranean fishermen under the eyes of EU and UN-recognised officials, according to the report.

If the analysis of the size and weight of tuna now passing through the Japanese market is representative of what remains in the sea, according to the report, the EU and other Atlantic nations have presided over disaster comparable to that of the collapse of the blue whale or the Northern cod.

Environmentalists blame the final destruction of what was the largest population of a fish which is known to have been hunted for 7,000 years on a catastrophic failure of governance by the EU and the International Commission for the Conservation of Atlantic Tunas (ICCAT).

Rampant illegal fishing with spotter aircraft, fast power-boats and the full modern hi-tech arsenal of fishing technology has hastened the decline.

A-list diners, including Charlize Theron, Sting and Elle Macpherson signed a letter of protest last week to Nobu Matsuhisa, the world-famous fushion chef, threatening to boycott his restaurants unless he takes the endangered bluefin tuna off the menu.

According to the latest report, released to coincide with World Oceans Day by the independent consultant Roberto Mielgo, 70 per cent of the bluefin tuna in the Japanese market between July 1 last year and May 1 this year were below 90 kilos in weight.

Some 33 per cent of the tunas on the Japanese market were below the legal size of 30 kg when caught – a major indictment of the inspection regime run by Mediterranean countries under the supervision of ICCAT.

Mr Mielgo said: “If this analysis of what is on the Japanese auction markets corresponds to what is left in the sea, we are in deep trouble. It means the adult bluefins are no longer there. If that is what is at sea, the stock will not recoup.

“My view is that the stock collapsed in 2007 as a result of the 2007 fishing season in which 61,000 tons of bluefin were caught. The fishery should have been closed in 2007.”

The 61,000 tons recorded in official catch figures in 2007 was twice the legal quota agreed by EU nations and ICCAT, four times what scientists advised was responsible and six times what ICCAT’s own scientists said was needed for the recovery of the stock.

Ten years ago, the majority of bluefin tuna in the Japanese market were medium-sized mature adults of 120 kgs or more and the stock structure wholly different to what it is now. Now a third of it is below the minimum landing size and causing concern even among Japanese tuna traders who dislike selling small fish.

Mr Mielgo’s report concludes: “The massive presence in the Japanese market of juvenile bluefin tunas having been illegally caught and farmed points to the failure of current control schemes, including the credibility of observers filling in caging declarations.”

Mr Mielgo is a tuna farmer turned whistle-blower. The report by his consultancy, Advanced Tuna Ranching Technologies, goes even further than trends presented earlier this year by WWF using official figures which showed that the population of breeding tuna in 2007 was only a quarter of that 50 years ago.

According to WWF’s analysis, the bluefin breeding population will disappear by 2012 under the current fishing regime. It called for the immediate closure of the fishery.

Mr Mielgo’s report says the age-profile of tunas on the Japanese market “is consistent with the hypothesis of an on-going collapse of the breeding population of this stock.”

He added: “It’s not that I am a pessimist. There is no way this population is going to pick up. Again, I hope I am wrong. The fish are not there.”

Dr Sergi Tudela, head of fisheries for the Mediterranean, said: “Our position in April, based on ICCAT data, is that the spawning stock will have been wiped out by 2012.

“This new data is a further indication of what we said then, which is that the spawners are disappearing. The reproducing stock is in serious trouble. This shows the bluefin is in dire straits.”

Mr Mielgo is featured in the film, The End of the Line, which has its national public premiere in 50 British cinemas tomorrow.

This week has seen a dramatic increase in the coverage for The End of the Line and related fishing issues in the run up to the World Ocean Day Screenings.

Many of the national daily papers have covered the film or the Nobu decision to continue selling bluefin tuna - a subject brought into the spotlight by The End of the Line campaign and Greenpeace.

In an extensive comment piece for The Independent, Johann Hari, asks whether we will be the generation that runs out of fish.

He writes: “In the babbling Babel of 24/7 news . . . the slow-motion stories that will define our age are often lost. An extraordinary documentary released next week, The End of the Line, forces us to stop, and see.”

The Telegraph reports that Sienna Miller, Charlize Theron, Jemima Khan, Woody Harrelson, Laura Bailey, Alicia Silverstone, Zac Goldsmith, Sting and his wife Trudie Styler have jointly written to Nobu asking him to remove bluefin tuna from the restaurant’s menus, so they can “dine with a clear conscience”.

The Sun also carries the story saying: “Sienna Miller blasted a top London restaurant for putting endangered bluefin tuna on its menu.” Continue reading ‘The End of the Line focuses spotlight on celebrity reaction to bluefin tuna on Nobu menu’