This week saw lots of coverage of Nobu’s decision to leave bluefin tuna on their menus, but to include a suggestion that diners choose a sustainable alternative.
The story featured on The Guardian’s Word of Mouth blog, where Jay Rainer labelled it “indefensible idiocy”.
The Telegraph, The Independent, The Daily Mail and This is London carried the story with all mentioning Charles Clover’s book and the film.
This is London followed up their coverage with an opinion piece by Charles Clover, where he said: “[Nobu] is participating in the extermination of a species.
“And when his celeb clientele finally understand that this is wrong, they will turn their backs on his restaurants, never to return.”
The celeb-favourite sushi restaurant Nobu is back in the media spotlight this week, but with column inches devoted to bluefin tuna rather than A-list diners.
Greenpeace activists give out leaflets outside Nobu protesting against the restaurant selling bluefin tuna
As Greenpeace revealed last year, Nobu, who pride themselves as market leaders and an exclusive venue, were serving up bluefin tuna as sushi.
Bluefin is an endangered species, like rhinos, tigers, or gorillas, and after it was pointed out to them last September (although the species had been on the IUCN red list of endangered species for 12 years, had they bothered to check), they gave assurances that they would do something about it.
The End of the Line has been cropping up on blogs and news sites, and is receiving some very positive feedback.
Recent comments on the film and the campaign have appeared on the Washington Post, California Chronicle, Spear’s WMS (Wealth Management Survey) and Whole Food Market’s blog. Here is a round-up of the coverage the film is receiving.
Charles Clover answers questions about the film and it’s message for the Washington Post’s All We Can Eat food blog.
Asked whether it is too late to save the oceans, he replies: “No. But part of the problem is that people still believe we live in a world of plenty. The world of plenty in terms of fish disappeared in 1988, and we haven’t caught up with that fact yet.”
He goes on to deal with the issue of farming carniverous fish: “It takes five pounds of little fish to grow one pound of salmon. And actually those fish, like Peruvian anchoveta and blue whiting, eat very nicely. So why don’t we eat the little fish?”
In an opinion piece for Spear’s WMS, William Sitwell, Editor of Waitrose Food Illustrated, writes: “While those in the food world and others who know and care about the plight of depleting fish stocks have been talking about this for ages, sometimes you need to get something onto the telly to get people to pay attention.”
Whole Story, the Whole Foods Market blog, has a review by Carrie Brownstein, which has generated some debate amongst readers. She says: The film begins with beautiful footage of marine life and quickly (and graphically) moves toward its key message: The oceans are overfished and fish populations are in trouble.”
John Mitchell, writing in the California Chronicle, considers the the social implications of the need to curb overfishing:
“One of the most fascinating passages of the film . . . takes a look at the coast of Africa, which is being overfished by foreign - specifically European - boats. This has decimated not only the sea but also the livelihood of local fishermen, who now have nothing to catch.
“Colonialism is dead officially, but its ghost continues forward in the form of sucking up resources - the fish depletion is a direct contributor to the current pirate problem that’s making the headlines, pushing once-working fishermen into a life of crime in retaliation.”
What saddened Amanda Rappak the most, in the Green Living blog, was the inability of governments to “penetrate the complex fish market system with effective enough controls that would actually limit how much fish is caught”.
She also highlighted the film’s positive message: “The film offers avenues for taking action with its campaign, and so does Greenpeace. But it seems the first step to change would begin with a personal pledge to always knowing exactly where your food comes from and how it reached your plate.”
The Enviro blog at Huck Magazine cites the support the film is getting: “The film which was selected for the Sundance Film Festival this year has gathered international support from organisations such as WWF, and well known faces such as broadcaster Hugh Fearnley-Whittingstall, also offers simple solutions we can all adapt to help prevent such a tragic future.”
Writing in the 1Click2Fame blog, Annabel Harrison says: “After watching the film, I realised that we should be doing so much more to protect what is one of the biggest natural sources of food for humans. The positive aspect of this global issue is that it’s not too late – there is plenty we can do to make sure that species don’t become extinct.”
On her blog, Regency Life in the 21st Century, Kimba writes : “We forget that these waters are also our to maintain, protect, and sustain. How? By eating only sustainable seafood. By helping politicians understand there needs to be protected areas where fishing is illegal. By getting the word out! There is a great new book and film “The End of the Line” that will tell you more.”
Hugh Fearnley-Whittingstall, writer, broadcaster, campaigner and advocate of seasonal and ethically-produced food has offered his support for The End of the Line.
Hugh Fearnley Whittingstall has offered his support for The End of the Line film and campaign
With co-author Nick Fisher, he wrote The River Cottage Fish Book. Hugh says the aim of the book was “to empower you, the consumer, to make choices which will genuinely help to reverse the decline in our native fish stocks.”
He is currently filming for the new series of River Cottage which begins on Wednesday 3rd June on Channel 4.
In the next edition of the River Cottage newsletter, Hugh writes:
No, this is not another story about the crazy things we feed to our farm animals, but rather yet another sad tale of failure in fisheries management … and yet another nail in the coffin for bluefin tuna in the Mediterranean.
Quite apart from the fact that ICCAT (the body responsible for managing fish like bluefin tuna) has been repeatedly denounced as not fit for the job (specifically it was called an ‘international disgrace’ last year); and aside from the politicians having yet again set quotas for bluefin tuna in excess of the scientists recommendations; skipping over the issue of rampant illegal fishing for this species; and parking the small issue of this being an endangered species… Turkey has just unilaterally set itself a quota for bluefin, breaking international commitments and sticking two fingers up at any coordinated attempt to manage the species across national boundaries.
This is on top of a Greenpeace investigation revealing that between 5 and 10 tonnes of juvenile bluefin tuna had been landed in a Turkish port.
Now, as we know, fish (and other animals) don’t respect national boundaries, so in theory some international cooperation is a good idea when it comes to looking after these animals. Right? You’d think. But in true tragedy-of-the-commons style, that is often scant comfort for things that live in the ocean. Fish are horse-traded against other political issues, and compliance and enforcement is, well, variable to say the least.
But think for a moment, to what might happen if bluefin tuna were not a fish, but a land animal, like the similarly endangered rhino, tiger, or gorilla … would this be allowed to happen?
Maybe bluefin are just not cuddly enough, and a little too tasty – but they are amazing animals. This is one of the reasons why bluefin are the tragic stars of the new movie, The End Of The Line. If they were mammals they might be admired for their size (like elephants), speed (like cheetahs) or their place as a top predator (like tigers).
Sadly – they are more likely to be appraised only for the amount of dollars or yen they fetch at market. Of course this is scandalously short-sighted, and our collective greed and disregard is pushing the species towards extinction.
The people in charge of ‘managing’ bluefin tuna have failed – it’s time for a new approach, and for the species to be treated as it would be if it were an endangered animal on land. And with politicians and fishermen unwilling to do the right thing, it’s time for consumers and suppliers to take a stance.
So it’s up to the big players like Nobu, who serve up bluefin as sushi to celebrity diners, and Mitsubishi, who are the biggest traders in bluefin in the Mediterranean.
Not only should we all be avoiding bluefin on our menus, but also demanding our politicians take action to turn things around, and hopefully rescue the species from the abyss. The first step in the Mediterranean would be a ban on fishing all bluefin until such time as the management and enforcement was sorted out, and in setting aside areas where we know bluefin breed as protected Marine Reserves.
Otherwise, it might well be the end of the line for an iconic ocean species.
Charles Clover, author of The End of the Line and one of the stars of the film, has talked to Fork in the Road, the food blog for Village Voice in New York.
He outlines his concerns about overfishing, the solutions that are currently in place and why we shouldn’t assume we live in a world of plenty. He also talks about whether he eats fish, he says:
“Yes, but less than I did. I am mightily confused by whether any farmed fish is sustainable and I would just prefer to eat the little fish that they feed to carnivorous fish . . . . I like mackerel, which is now MSC-certified, and have learned that it makes wonderful sushi straight out of the sea with English mustard, as Hugh Fearnley-Whittingstall serves it.”
To read the full interview see No Fish by 2048? The End of the Line–Interview with Journalist Charles Clover on the Fork in the Road on Village Voice.
The End of the Line is six weeks away from its nationwide popular premiere (you can pre-book on line through this site – just go to the Screenings page) but already the fishing industry is starting its campaign against us.
Bring it on, we say.
When the film premiered at the Sundance Film Festival, Seafish, the taxpayer-subsidised industry lobby group, sent their communications manager James Wood to the Festival to see the film and to report back.
This was an undercover operation in the sense that Wood did not identify himself to any of us at Sundance - even though he knew some of those present. Continue reading ‘Bring it on, Seafish!’
Last week’s big development on the film was recording the narration for The End of the Line with the American actor Ted Danson, best known for his leading role in Cheers and his frequent appearances on the cult series Curb Your Enthusiasm.
He recently reinvented himself with his layered portrayal of a complex Enron-era fraudster in the legal thriller, Damages.
Ted has a long and distinguished record campaigning for the oceans and he told us that when he saw the film, he was thrilled: he felt that it told the complete story of over-fishing in a dramatic and accessible way.
He very generously took a day out of his demanding filming schedule for a new HBO series to come to a recording studio in New York’s Greenwich Village to record the narration.
He also gave us a filmed interview, which we will be using to promote the film and the issues it raises - and which we will put on the website. We are now outting his voice over on the film, ready for the release on June 8th.
Earlier this month, I went to Brussels for a private screening of our film, The End of the Line, and debated the sad state of Europe’s fisheries with Joe Borg, the Commissioner for Maritime Affairs and Fisheries.
Charles Clover, Tony Long of WWF and Joe Borg, Commissioner for Maritime Affairs and Fisheries, debate Europe’s fisheries policy after a WWF screening of The End of the Line
The screening had been organised by WWF for members of the European Commission and country representatives ahead of the publication of the Green Paper on the reform of Europe’s fisheries policy last week.
I was surprised and impressed by two things. First, the openness and dedication with which Commissioner Borg trotted along and watched an 82-minute film and debated its conclusions, especially since these are even more damning about Europe’s management of its fish stocks than the Commission’s own Green Paper – which admits that 90 per cent of Europe’s fish stocks are overfished.
Well, we are just back from the Sundance Film Festival and what it all means is only just beginning to sink in. The audiences loved our film, which warns that this may be the end of the line for fish in the world’s oceans, unless we take care. All our screenings were packed and followed by spirited Q&As.
Rupert Murray is interviewed for Italian television
Perhaps the most gratifying were the two screenings in Salt Lake City because the audiences were made up of members of the public - one was before 200 High School children who asked the best questions of the festival.
Number one, from a 16 year old boy, “Will there be fish to eat when I’m a grandfather?” Good question.
Being so close to the subject for so long, it was easy for us to forget just how shocking and how surprising the story of what is going on in the sea is to most people.
Even the questioner who said he knew most of the facts fell silent when we told him that in the week we arrived there was a piece in Science linking the depletion of fish in the world’s oceans with global warming, and confirming our worst predictions about the sea.
Ours was a very big subject indeed. We hope we have done it justice. Certainly our audiences thought we did.
So, we’ve been here at Sundance to help give Greenpeace support to the End Of The Line film.
In many ways this isn’t normal Greenpeace territory, and we found out with quite short notice that the movie was premiering here in Utah, so we scratched our collective heads and thought what to do.
In the end, and after some complicated logistics involving four Greenpeace offices (thank you guys!) we managed to get five Greenpeace US volunteers, and two red fish suits from Greenpeace Netherlands.
Park City during Sundance is crazy busy. The Main Street, hotels, and carparks are all chockablock, and everyone has a film to sell or see.
So, clearly we needed something to attract a bit of attention. And I think that a huge, round, red, fluffy fish is about as eye-catching as it gets. Our teams of volunteers alternated between being fish, and engaging with curious members of the Sundance public who wanted to know what’s going on. Continue reading ‘One fish, two fish, red fish . . . .’
So, what’s the movie we’re here in Sundance with about then? Well it’s an adaptation of Charles Clover’s brilliant book on overfishing, The End Of The Line, which is an evocative, and shocking portrayal of what we have done, and are doing to our oceans – just to put seafood on our plates.
Greenpeace guppies spread their message about overfishing on the ski slopes
Seafood is a global issue and practically nowhere on our seas is beyond human reach now – the movie gives an overview of the main issues like overfishing, destructive fishing and poor management.
The movie takes a global look at the true price we’re paying for our seafood, vividly illustrating the impact we’re having, but that very few of us even realise. Continue reading ‘Is it The End Of The Line?’
There have been moments during the production of The End of the Line when we have felt that someone up there wanted this film to be made and to be seen by as many people as possible.
It happened again as we arrived in Park City, Utah, for the Sundance Film Festival.
The End of the Line team after the world premiere
Jeff Hutchings, a professor from Dalhousie University, Canada, travelled here at his own expense just to be part of the excitement and see himself in the film.
When the history of the last half century is written, will we think that governments, scientists and environmental leaders identified the right global problems and got to grips with them, as the human population doubled, and looked like doing so again?
Fish steaks - Rampant, uncontrolled fishing is already pushing whole species, such as the magnificent bluefin tuna towards extinction
Or will we think that huge problems emerged on our watch while reason slept?
The inconvenient truth about the sea, which covers 70 per cent of the Earth, is that arguably the worst impact upon it so far – if you study the latest scientific assessments - has been caused by the mundane pursuit of human food and not by global warming or acidification, major threats though these are to our common future. Continue reading ‘The inconvenient truth about the sea’
